본문 바로가기
KERD
논문KCI 등재

Sustainability Considerations and Satisfaction with Online Food-Delivery Services During Covid-19 Pandemic

CHAE MYOUNG JIN
한국유통과학회 (Korea Distribution Science Association)|2022.10|Asian Journal of Business Environment|제12권 제4호|pp. 13-24|DOI 10.13106/ajbe.2022.vol12.no4.13

0

조회

0

다운로드

0

인용

0

참고문헌

키워드

pandemicCovid-19sustainable consumptiononline food delivery (OFD)e-commerce
주제분류경영학

초록

Purpose: Motivated by an expedited growth and distribution of Online Food-Delivery (OFD) services, especially during the recent Covid-19 pandemic, this research aims to explore 1) how consumers’ sustainability considerations are associated with satisfaction with the services via opt-out cutlery options and 2) the role of the pandemic in the relationships between sustainability considerations, attitudes toward opt-out cutlery options, and satisfaction with the OFD services. Data and Methodology: An analysis of survey data using 434 consumers in the United States recruited from Amazon M-Turk was conducted using structural equation modeling. Results: Findings suggest that consumers’ environmental, health, and ethical considerations are positively related to their attitudes toward opt-out cutlery options. Furthermore, attitudes toward opt-out cutlery options are positively related to satisfaction with the OFD services only when they feel connected with the environment, driven by perceived threats of an infectious disease (i.e. Covid-19). Conclusion: The study findings provide new insights to managers in the OFD service industry on how to promote sustainable consumption during the pandemic.

Abstract

Purpose: Motivated by an expedited growth and distribution of Online Food-Delivery (OFD) services, especially during the recent Covid-19 pandemic, this research aims to explore 1) how consumers’ sustainability considerations are associated with satisfaction with the services via opt-out cutlery options and 2) the role of the pandemic in the relationships between sustainability considerations, attitudes toward opt-out cutlery options, and satisfaction with the OFD services. Data and Methodology: An analysis of survey data using 434 consumers in the United States recruited from Amazon M-Turk was conducted using structural equation modeling. Results: Findings suggest that consumers’ environmental, health, and ethical considerations are positively related to their attitudes toward opt-out cutlery options. Furthermore, attitudes toward opt-out cutlery options are positively related to satisfaction with the OFD services only when they feel connected with the environment, driven by perceived threats of an infectious disease (i.e. Covid-19). Conclusion: The study findings provide new insights to managers in the OFD service industry on how to promote sustainable consumption during the pandemic.

참고문헌 (58)

  1. Alshurideh, M., "Examining the main mobile learning system drivers’ effects: A mix empirical examination of both the ExpectationConfirmation Model (ECM) and the Technology Acceptance Model (TAM)", International Conference on Advanced Intelligent Systems and Informatics, pp.406~417 (2019), Springer
  2. Anderson, J. C., "Structural equation modeling in practice: A review and recommended two-step approach", Psychological Bulletin, 103(3), pp.411~ (1988)
  3. Anderson, R. E., "E-satisfaction and e-loyalty : A contingency framework", Psychology & Marketing, 20(2), pp.123~138 (2003)
  4. Barr, S., "The household energy gap : examining the divide between habitual-and purchase-related conservation behaviours", Energy Policy, 33(11), pp.1425~1444 (2005)
  5. Böhm, G., "Consequences, morality, and time in environmental risk evaluation", Journal of Risk Research, 8(6), pp.461~479 (2005)
  6. Bolarinwa, O. A., "Principles and methods of validity and reliability testing of questionnaires used in social and health science researches", Nigerian Postgraduate Medical Journal, 22(4), pp.195~ (2015)
  7. "The Plastic Pandemic: Covid-19Trashed the Recycling Dream, Reuters"[URL]
  8. COVID-19 and the demand for online food shopping services: Empirical evidence from Taiwan, "Chang, H. H.", National Bureau of Economic Research, ~, pp.No. w27427 (2020)
  9. Cheng, J. C. H., "Connection to nature : Children’s affective attitude toward nature", Environment and Behavior, 44(1), pp.31~49 (2012)
  10. Childers, T. L., "Hedonic and utilitarian motivations for online retail shopping behavior", Journal of Retailing, 77(4), pp.511~535 (2001)
  11. Clayton, S., "Environmental identity: A conceptual and an operational definition", Identity and the natural environment:The Psychological Significance of Nature, pp.45~65 (2003)
  12. "New Research Suggests Plastic Cooking Utensils Could be Poisoning You, Women’s Health"[URL]
  13. Danish, M., "The Influencing Factors on Choice Behavior Regarding Green Electronic Products: Based on the Green Perceived Value Model", Economies, 7(4), pp.99~ (2019)
  14. Finstad, K., "Response interpolation and scale sensitivity : Evidence against 5-point scales", Journal of Usability Studies, 5(3), pp.104~110 (2010)
  15. Fornell, C., "Evaluating structural equation models with unobservable variables and measurement error", Journal of Marketing Research, 18(1), pp.39~50 (1981)
  16. Haasova, S., "Connectedness with nature and individual responses to a pandemic: an exploratory study", Frontiers in psychology, 2215 (2020)
  17. Hair, J. F., "PLS-SEM : Indeed a silver bullet", Journal of Marketing Theory and Practice, 19(2), pp.139~152 (2011)
  18. Hayes, A. F., "Introduction to mediation, moderation, and conditional process analysis: A regression-based approach" (2017), Guilford publications
  19. Hiratsuka, J., "Testing VBN theory in Japan: Relationships between values, beliefs, norms, and acceptability and expected effects of a car pricing policy", Transportation research part F: traffic psychology and behaviour, 53, pp.74~83 (2018)
  20. Hu, L. T., "Cutoffcriteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives", Structural equation modeling: a multidisciplinary journal, 6(1), pp.1~55 (1999)
  21. Huang, Y., "The influence of disease cues on preference for typical versus atypical products", Journal of Consumer Research, 47(3), pp.393~411 (2020)
  22. Jackson, D. L., "Revisiting sample size and number of parameter estimates: Some support for the N: q hypothesis", Structural Equation Modeling, 10(1), pp.128~141 (2003)
  23. Kline, T. J., "Psychological testing: A practical approach to design and evaluation" (2005), Sage Publications
  24. Kline, R. B., "Principles and practice of structural equation modeling" (2015), Guilford publications
  25. Kim, J., "Effects of COVID-19 on preferences for private dining facilities in restaurants", Journal of Hospitality and Tourism Management, 45, pp.67~70 (2020)
  26. Kirk, C. P., "I'll Trade You Diamonds for Toilet Paper: Consumer Reacting, Coping and Adapting Behaviors in the COVID-19 Pandemic" (2020), Journal of Business Research
  27. Lee, E. Y., "Factors influencing the behavioral intention to use food delivery apps", Social Behavior and Personality : an International Journal, 45(9), pp.1461~1473 (2017)
  28. Lee, K. C., "Understanding factors affecting trust in and satisfaction with mobile banking in Korea: A modified DeLone and McLean’s model perspective", Interacting with Computers, 21(5-6), pp.385~392 (2009)
  29. Li, C., "Review of Online Food Delivery Platforms and their Impacts on Sustainability", Sustainability, 12(14), pp.5528~ (2020)
  30. Liu, C., "Impact of COVID19 on Food and Plastic Waste Generated by Consumers in Bangkok", Sustainability, 13(16), pp.8988~ (2021)
  31. Mackay, C. M., "Do people who feel connected to nature do more to protect it? A meta-analysis", Journal of Environmental Psychology, 65, pp.101323~ (2019)
  32. MacCallum, R. C., "Power analysis in covariance structure modeling using GFI and AGFI", Multivariate Behavioral Research, 32(2), pp.193~210 (1997)
  33. Malak-Rawlikowska, A., "Measuring the economic, environmental, and social sustainability of short food supply chains", Sustainability, 11(15), pp.4004~ (2019)
  34. Mayer, F. Stephan, "The connectedness to nature scale: A measure of individuals’ feeling in community with nature", Journal of Environmental Psychology, 24(4), pp.503~515 (2004)
  35. Nabity-Grover, T., "Inside out and outside in: How the COVID-19 pandemic affects selfdisclosure on social media", International Journal of Information Management, 102188 (2020)
  36. Cuong NGUYEN, "The Effects of Perceived Risks on Food Purchase Intention: The Case Study of Online Shopping Channels during Covid-19 Pandemic in Vietnam", 유통과학연구, 19(9), pp.19~27 (2021), 한국유통과학회
  37. Ozaki, R., "Adopting sustainable innovation: what makes consumers sign up to green electricity?", Business Strategy and the Environment, 20(1), pp.1~17 (2011)
  38. Podsakoff, P. M., "Common method biases in behavioral research: A critical review of the literature and recommended remedies", Journal of Applied Psychology, 88(5), pp.879~903 (2003)
  39. Ray, A., "Why do people use food delivery apps (FDA)? A uses and gratification theory perspective", Journal of Retailing and Consumer Services, 51, pp.221~230 (2019)
  40. Reisch, L., "Sustainable food consumption: an overview of contemporary issues and policies", Sustainability: Science, Practice and Policy, 9(2), pp.7~25 (2013)
  41. "Covid-19 has changed our lives in countless uncompromising ways"[URL]
  42. Roh, M., "Adoption of O2O food delivery services in South Korea: The moderating role of moral obligation in meal preparation", International Journal of Information Management, 47, pp.262~273 (2019)
  43. Rothman, K. J., "Modern epidemiology (Vol. 3)", pp.2008, Wolters Kluwer Health
  44. Schultz, P., "Inclusion with nature: The psychology of human-nature relations", pp.61~78 (2002), Springer
  45. Sheth, J., "Impact of Covid-19 on consumer behavior: Will the old habits return or die?", Journal of Business Research, 117, pp.280~283 (2020)
  46. Song, W., "Will buying follow others ease their threat of death? An analysis of consumer data during the period of COVID-19 in China", International Journal of Environmental Research and Public Health, 17(9), pp.3215~ (2020)
  47. Straub, D., "Validation guidelines for IS positivist research", Communications of the Association for Information Systems, 13(1), pp.24~ (2004)
  48. Stern, P. C., "A value-belief-norm theory of support for social movements: The case of environmentalism", Human Ecology Review, pp.81~97 (1999)
  49. Sudaryanto, S., "Does COVID19 Affect Online Experience Towards Repurchase Intention? An Empirical Study in Indonesia", The Journal of Asian Finance, Economics and Business, 8(6), pp.1013~1023 (2021)
  50. Taherdoost, H., "Validity and reliability of the research instrument; how to test the validation of a questionnaire", survey in a research, survey in a research, pp.2016[DOI]
  51. Tam, C., "Exploring the influential factors of continuance intention to use mobile Apps:Extending the expectation confirmation model", Information Systems Frontiers, 22(1), pp.243~257 (2020)
  52. Elkana TIMOTIUS, "Global Changing of Consumer Behavior to Retail Distribution due to Pandemic of COVID-19: A Systematic Review", 유통과학연구, 19(11), pp.69~80 (2021), 한국유통과학회
  53. Wang, Y. S., "Developing and validating a mobile catering app success model", International Journal of Hospitality Management, 77, pp.19~30 (2019)
  54. Whitley Jr, B. E., "Principles of research in behavioral science" (2012), Routledge
  55. Wong, K. L., "Constructing a Survey Questionnaire to Collect Data on Service Quality of Business Academics", European Journal of Social Sciences, 29(2), pp.209~221 (2012)
  56. Yeo, V. C. S., "Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services", Journal of Retailing and Consumer Services, 35, pp.150~162 (2017)
  57. Yuan, S., "An investigation of users’ continuance intention towards mobile banking in China", Information Development, 32(1), pp.20~34 (2016)
  58. Zhao, Y., "What factors determining customer continuingly using food delivery apps during 2019 novel coronavirus pandemic period?", International Journal of Hospitality Management, 91, pp.102683~ (2020)

관련 논문AI추천

Korean consumers’ use and concerns about food delivery service나종연, 남영운, 윤지현, Lee Bohan한국영양학회 · Nutrition Research and Practice2023 · 제17권 제3호Determinants of Online Food Delivery(OFD) Sales during COVID-19Oh Yun Kyung, YI Jisu사람과세계경영학회 · Global Business and Finance Review2023 · 제28권 제2호Triple bottom line을 활용한 배달앱 사회적 책임활동과 지속이용의도의 관계에 관한 탐구고잘 어테미서바, 문준호, 송명근한국마이스관광학회 · MICE관광연구2024 · 제24권 제2호Key Factors Affecting Intention to Order Online Food Delivery (OFD)Omkar DASTANE, Sing Su SAN한국유통과학회 · 산경연구논집2021 · 제12권 제2호코로나19 이후 배달음식의 속성에 관한 연구: 지각된 위험의 조절효과를 중심으로김희재, 황진수한국마이스관광학회 · MICE관광연구2022 · 제22권 제4호Effects of campus dining sustainable practices on consumers’ perception and behavioral intention in the United StatesJun Kyungyul, Yoon Borham한국영양학회 · Nutrition Research and Practice2023 · 제17권 제5호

이 간행물의 다른 논문 (3건)

Does Perceived Organizational Politics Mediate the Relationship between Job Satisfaction and Organizational Citizenship Behavior? Insights from BangladeshAWAL Md. Rabiul, ISLAM Mirajul, SAHA Amitavpp. 1-12Integration of Technology Acceptance Model (TAM), Marketing Relationships, and Sharia Compliance in Indonesia's Islamic e-bankingPROJO Nucke Widowati Kusumo, USMAN Hardiuspp. 25-34Ownership Structure and Firm Performance: Evidence from Pharmaceutical and Chemical Industry of BangladeshSOBHAN Raihanpp. 35-44
원문 보기