A Study on Preference for Shared Housing as an Alternative to College Student Housing Welfare: Focusing on the Seoul Metropolitan Area
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Korea’s housing policy has been focused on apartments for multi-person households, while smaller non-apartment housings, where younger one-person households mainly live, have suffered from inferior conditions. College students while being economically vulnerable have also been sidelined in terms of housing welfare, and their housing problems are leading to negative perceptions of important life tasks. The purpose of this study is to understand whether shared housing could become a solution for young adult housing welfare based on a survey of college students in the Seoul metropolitan area. Conjoint analysis and cluster analysis were used for realistic estimation and market segmentation, and the result showed that 35.7% of respondents had a preference for shared housing. These people were divided into two groups. The first was the younger low-income group who would choose shared housing to reduce housing costs, and the second was the group that valued the social environment and safety aspects of housing. The results demonstrated that shared housing had the potential for providing college students with an alternative with respect to housing costs, safety, and social exchange. In addition, remodeling existing housing for multi-person households as shared housing would contribute toward urban regeneration through the management of existing housing stock.
Abstract
Korea’s housing policy has been focused on apartments for multi-person households, while smaller non-apartment housings, where younger one-person households mainly live, have suffered from inferior conditions. College students while being economically vulnerable have also been sidelined in terms of housing welfare, and their housing problems are leading to negative perceptions of important life tasks. The purpose of this study is to understand whether shared housing could become a solution for young adult housing welfare based on a survey of college students in the Seoul metropolitan area. Conjoint analysis and cluster analysis were used for realistic estimation and market segmentation, and the result showed that 35.7% of respondents had a preference for shared housing. These people were divided into two groups. The first was the younger low-income group who would choose shared housing to reduce housing costs, and the second was the group that valued the social environment and safety aspects of housing. The results demonstrated that shared housing had the potential for providing college students with an alternative with respect to housing costs, safety, and social exchange. In addition, remodeling existing housing for multi-person households as shared housing would contribute toward urban regeneration through the management of existing housing stock.
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