IPA 기법을 통한 농장주의 농촌교육농장 활성화 방안 연구

Abstract

This study was conducted to revitalize rural education farms, provide effective educational services, and study the stable operation of rural education farms by deriving a preferred model for rural education farm owners. The total survey was conducted targeting the farm owners of 660 rural education farms across the country that were listed in the National Rural Educationn Certification List (2013∼2018). The subjects were 467 farm owners, excluding 193 that were absent, closed or did not fill out questionnaires. From November 2018 to September 2019, not only were data collection, basic field surveys and surveys on preferred models of rural education farms performed, a corresponding sample t-test was also conducted in order to find out whether farm owners have different levels of importance and satisfaction for the rural education farm. Plus, IPA (Importance-Performance Analysis) Grid was analyzed through the results of importance-satisfaction level and Gap on rural education farms. The results showed that the important consideration of farm owners were ‘Government Policy on Rural Education Farm’, ‘Rural Education Farm Operation’, and ‘Rural Education Farm Program.’ It was also found that the owners were satisfied with the operation of the rural education farm, but placed importance on the government’s policy regarding rural education farm. The differences in the importance and satisfaction of the farm owners for the rural education farm were that the importance level in the overall rural education farm operation, ‘improvement of farm facilities’, ‘service provision and quality management’, ‘economic satisfaction’, ‘checking consumers’ response’, ‘operation-related education of related institutions and local governments’ and ‘support of related institutions and local governments’ was found to be relatively higher than the satisfaction level in such factors. The difference in the importance and satisfaction of consumers about the rural education farm is that the importance level in overall rural farm program, the ‘program diversity’, ‘program composition’, ‘program benefit’, ‘program operration’, ‘program effect’ and ‘how the program works’ showed relatively high compared to the satisfaction level in such lists.