Personal, community, and societal factors associated with mukbang viewing among adolescents: findings from the Korea Youth Risk Behavior Survey
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OBJECTIVES: <i>Mukbang</i> refers to livestreamed videos in which hosts consume large amounts of energy-dense, nutrient-poor foods while interacting with viewers. <i>Mukbang</i> is widely viewed by Korean adolescents and has been associated with adverse health outcomes. To inform efforts to prevent excessive engagement with <i>mukbang</i> content among Korean adolescents, this study examined personal, community, and societal factors associated with excessive <i>mukbang</i> viewing (≥7 times/wk) and explored gender differences in these associations.METHODS: Data were drawn from the 2022 Korea Youth Risk Behavior Survey (n=36,990; mean age, 15.1±1.7 years; 48.6% girls; 53.2% attending middle school). Self-reported measures included personal (e.g., perceived health, weight, stress, depression, anxiety), community (e.g., living arrangement), and societal factors (e.g., socioeconomic status) and <i>mukbang</i> viewing frequency. Logistic and modified Poisson regression models were used to examine associations with excessive <i>mukbang</i> viewing and to evaluate differences by gender.RESULTS: Intrapersonal factors—namely perceived health, weight, stress, depression, and anxiety—were associated with excessive <i>mukbang</i> viewing (adjusted prevalence ratios, 1.18 to 1.44), with more pronounced relationships among girls. A community-level factor—living arrangement—displayed a significant association in boys but not in girls. Boys living on campus had 1.42 times the prevalence of excessive <i>mukbang</i> viewing than boys residing with family members (95% confidence interval, 1.08 to 1.88) after adjustment. Further mutual adjustment attenuated estimates toward the null. Societal factors were not significantly associated with excessive <i>mukbang</i> viewing among adolescents.CONCLUSIONS: Personal and community factors were associated with excessive <i>mukbang</i> viewing. Future research should investigate the mechanisms underlying these associations.
Abstract
OBJECTIVES: <i>Mukbang</i> refers to livestreamed videos in which hosts consume large amounts of energy-dense, nutrient-poor foods while interacting with viewers. <i>Mukbang</i> is widely viewed by Korean adolescents and has been associated with adverse health outcomes. To inform efforts to prevent excessive engagement with <i>mukbang</i> content among Korean adolescents, this study examined personal, community, and societal factors associated with excessive <i>mukbang</i> viewing (≥7 times/wk) and explored gender differences in these associations.METHODS: Data were drawn from the 2022 Korea Youth Risk Behavior Survey (n=36,990; mean age, 15.1±1.7 years; 48.6% girls; 53.2% attending middle school). Self-reported measures included personal (e.g., perceived health, weight, stress, depression, anxiety), community (e.g., living arrangement), and societal factors (e.g., socioeconomic status) and <i>mukbang</i> viewing frequency. Logistic and modified Poisson regression models were used to examine associations with excessive <i>mukbang</i> viewing and to evaluate differences by gender.RESULTS: Intrapersonal factors—namely perceived health, weight, stress, depression, and anxiety—were associated with excessive <i>mukbang</i> viewing (adjusted prevalence ratios, 1.18 to 1.44), with more pronounced relationships among girls. A community-level factor—living arrangement—displayed a significant association in boys but not in girls. Boys living on campus had 1.42 times the prevalence of excessive <i>mukbang</i> viewing than boys residing with family members (95% confidence interval, 1.08 to 1.88) after adjustment. Further mutual adjustment attenuated estimates toward the null. Societal factors were not significantly associated with excessive <i>mukbang</i> viewing among adolescents.CONCLUSIONS: Personal and community factors were associated with excessive <i>mukbang</i> viewing. Future research should investigate the mechanisms underlying these associations.