세계 시장을 주도하는 소형 가전의 품질평가 사례 연구 - 식품건조기를 중심으로 -
A Case Study on the Quality Evaluation of the Leading Small Domestic Appliances in the Global Market - Focusing on the Food Dehydrator -
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Purpose: The aim of this study is to gain a competitive advantage in the global marketplace by examiningthe current situation of three domestic Food Dehydrator companies’ products. Food Dehydrators are sortof small domestic appliances(SDA), first introduced by Korean companies. Furthermore, this study suggeststhe improvement plans in the rapidly changing world situation. Methods: Evaluate through comparing three domestic Food Dehydrator companies’ products based on thePQI(Premium Quality Index) model, developed by product quality evaluation experts group. Results: At first, we classified evaluation factors into three parts - usability quality, emotional quality - andeach of the factors includes sub factors. Under this condition, the results of this study are as follows; thebrand quality is remaining at a high satisfaction level compare to other two factors but emotional qualityis assessed to be low. This study has shown at customers consider brand and usability quality factors asthe most important factor due to the nature of the product. Conclusion: As the possibility of increasing customer needs such as product design and sensitive quality besides usability quality has risen in a competitive global market, the manufacturing companies in Korea are recommended to put forth the necessary effort to improve their product quality, especially in terms of emotional quality.
Abstract
Purpose: The aim of this study is to gain a competitive advantage in the global marketplace by examiningthe current situation of three domestic Food Dehydrator companies’ products. Food Dehydrators are sortof small domestic appliances(SDA), first introduced by Korean companies. Furthermore, this study suggeststhe improvement plans in the rapidly changing world situation. Methods: Evaluate through comparing three domestic Food Dehydrator companies’ products based on thePQI(Premium Quality Index) model, developed by product quality evaluation experts group. Results: At first, we classified evaluation factors into three parts - usability quality, emotional quality - andeach of the factors includes sub factors. Under this condition, the results of this study are as follows; thebrand quality is remaining at a high satisfaction level compare to other two factors but emotional qualityis assessed to be low. This study has shown at customers consider brand and usability quality factors asthe most important factor due to the nature of the product. Conclusion: As the possibility of increasing customer needs such as product design and sensitive quality besides usability quality has risen in a competitive global market, the manufacturing companies in Korea are recommended to put forth the necessary effort to improve their product quality, especially in terms of emotional quality.
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