글로벌 명품지수와 명품 평가 방법의 개발
Developing Global Masterpiece Index and the Evaluation Method of a Masterpiece
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Purpose: To reinforce the product competitiveness of Korean small and medium-sized business in the worldmarket. Methods: By clarifying the definition of a masterpiece, developing global masterpiece quality index(MQI)equipped with checklists, surveying several companies and customers, and analyzing the results of the surveyvia the MQ zone diagram. Results: The results of the survey show the gap between Korean small and medium-sized business and globalmasterpiece companies in terms of MQI. From this analysis, in order for the surveyed Korean companiesto be the world-class ones, the managerial aspects to be improved could be clearly pointed out throughthe measurement indices. Conclusion: This research would provide Korean small and medium-sized companies, which wish to get onthe global masterpiece level, with an objective guideline.
Abstract
Purpose: To reinforce the product competitiveness of Korean small and medium-sized business in the worldmarket. Methods: By clarifying the definition of a masterpiece, developing global masterpiece quality index(MQI)equipped with checklists, surveying several companies and customers, and analyzing the results of the surveyvia the MQ zone diagram. Results: The results of the survey show the gap between Korean small and medium-sized business and globalmasterpiece companies in terms of MQI. From this analysis, in order for the surveyed Korean companiesto be the world-class ones, the managerial aspects to be improved could be clearly pointed out throughthe measurement indices. Conclusion: This research would provide Korean small and medium-sized companies, which wish to get onthe global masterpiece level, with an objective guideline.
참고문헌 (5)
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- Kim, Jae Moon., "Criteria of Luxury", LG Economic Research Institute, 677, pp.28~32 (2002)
- 임지훈, "브랜드 명품성 측정도구의 개발", 광고연구, 73(73), pp.185~216 (2006), 한국방송광고공사
- Simon, Hermann., "Hidden Champions: Lessons from 500 of the World's Best Unknown Companies" (2008), Hurum
- Vigneron, Franck., "Measuring perceptions of brand luxury", Journal Of Brand Management, 11(6), pp.484~506 (2004)