Co-evolution in uCommerce: Emerging Business Strategies and Technologies
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The age of uCommerce (ubiquitous commerce) is upon us. It is the ultimate end game of commercial evolution where all objects are always on, always aware, and always pro-active. While uCommerce has its foundation built on technology, it must balance business economics and human interaction in order to firmly hold its place in the coevolution of xCommerce. While there are benefits for both consumers and businesses in incrementally implementing uCommerce, there is a parallel set of demands it places on them. This paper attempts to identify the key value drivers of uCommerce and their strategic significance. In examining the key value drivers, the paper also inspects the readiness of various industries for acceptance of uCommerce and projects near future trends and challenges to overcome.
Abstract
The age of uCommerce (ubiquitous commerce) is upon us. It is the ultimate end game of commercial evolution where all objects are always on, always aware, and always pro-active. While uCommerce has its foundation built on technology, it must balance business economics and human interaction in order to firmly hold its place in the coevolution of xCommerce. While there are benefits for both consumers and businesses in incrementally implementing uCommerce, there is a parallel set of demands it places on them. This paper attempts to identify the key value drivers of uCommerce and their strategic significance. In examining the key value drivers, the paper also inspects the readiness of various industries for acceptance of uCommerce and projects near future trends and challenges to overcome.