한류 드라마 속의 셰익스피어 코드 읽기
Shakespeare Codes in Korean TV Dramas
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The first Korean wave, referred to as Hallyu 1.0, mainly gained in Asian countries in the early 2000s from Korean TV dramas such as Winter Sonata (2000) and Dae Jang Geum (2003-4). In contrast, Hallyu 2.0, the second Korean wave, has developed from a broader range in cultural products such as games, tv dramas, movies, food, fashion, and K-pop since around 2010 all over the world. One of the main strategies for Hallyu 2.0 extending far beyond Asia to the world is ‘cultural hybridity,’ which creates new cultural products through cultural interchange and convergence rather than unilateral export of Korean culture. In this context, Shakespearean works are frequently applied to a number of Korean TV dramas including You’re Beautiful (2009), The Princess’s Man (2011), The Moon Embracing the Sun (2012), My Love from the Star (2013-14), Love in the Moonlight (2016), My Sassy Girl (2017), Forced Landing of Love (2019-20), and It’s Ok to Not Be Ok (2020). Those TV dramas adopt the storylines or specific scenes or lines from Shakespearean plays; especially, Romeo and Juliet, Twelfth Night, As You Like It, and The Taming of the Shrew. It can be said that Shakespearean elements can function as the stepping-stones for the Korean TV dramas to approach global audience with more familiarity and accessible content. Like The Taming of the Shrew on the shelf of the bookshop in My Sassy Girl, various kinds of Shakespearean codes are intentionally and elaborately incorporated into Korean TV dramas.
Abstract
The first Korean wave, referred to as Hallyu 1.0, mainly gained in Asian countries in the early 2000s from Korean TV dramas such as Winter Sonata (2000) and Dae Jang Geum (2003-4). In contrast, Hallyu 2.0, the second Korean wave, has developed from a broader range in cultural products such as games, tv dramas, movies, food, fashion, and K-pop since around 2010 all over the world. One of the main strategies for Hallyu 2.0 extending far beyond Asia to the world is ‘cultural hybridity,’ which creates new cultural products through cultural interchange and convergence rather than unilateral export of Korean culture. In this context, Shakespearean works are frequently applied to a number of Korean TV dramas including You’re Beautiful (2009), The Princess’s Man (2011), The Moon Embracing the Sun (2012), My Love from the Star (2013-14), Love in the Moonlight (2016), My Sassy Girl (2017), Forced Landing of Love (2019-20), and It’s Ok to Not Be Ok (2020). Those TV dramas adopt the storylines or specific scenes or lines from Shakespearean plays; especially, Romeo and Juliet, Twelfth Night, As You Like It, and The Taming of the Shrew. It can be said that Shakespearean elements can function as the stepping-stones for the Korean TV dramas to approach global audience with more familiarity and accessible content. Like The Taming of the Shrew on the shelf of the bookshop in My Sassy Girl, various kinds of Shakespearean codes are intentionally and elaborately incorporated into Korean TV dramas.
참고문헌 (30)
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