주의분산, 기다림의 이유, 시간 단서가 기다림 시간 추정에 미치는 영향
Effects of attentional dispersion, reason for waiting, and cue of time flow on the estimation of waiting time
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주의분산, 기다려야 하는 이유의 제공 여부, 그리고 시간 단서가 주관적 시간 판단에 미치는 영향을 검증해보기 위한 두 실험을 실시하였다. Maister(1985)[1]가 제안하는 기다림 경험의 특징에 근거하여 실험 1에서는 주의분산과 기다리는 이유의 제공 여부의 효과를 전망적 추정법과 회고적 추정법으로 확인해보았다. 전반적으로 객관적 시간에 비해 주관적 시간을 과대추정하는 것으로 나타났으나, 주의분산 정도와 이유 제공 여부가 모두 유의한 차이를 초래하였다. 즉, 주의분산이 적어 시간에 주의를 많이 기울일수록 그리고 이유를 제공하지 않을 때 주관적 시간을 더 길게 추정하였다. 그러나 두 변인 간의 상호작용은 없었으며, 추정법에 따른 차이도 없었다. 실험 2에서는 기다리는 시간의 단서가 주어졌을 때 변인들의 효과를 검증하였다. 그 결과 실험 1과 마찬가지로 주의분산 정도와 이유 제공 여부가 유의한 차이를 보였고, 시간 추정법 간에도 유의한 차이가 나타났다. 특히 세 변인 간의 삼원 상호작용이 유의하게 나타났다. 종합적으로 두 실험의 결과는 기다려야 하는 이유가 명확할수록, 비시간적 정보에 주의를 많이 분산할수록, 추정하는 주관적 시간이 줄어드는 경향을 나타냈다. 그리고 시간흐름의 단서가 존재할 때 두 요인의 효과가 더 커지며 특히 회고적 추정에서 그러하였다. 마지막으로 기다림이라는 부정적 경험을 감소시킬 수 있는 방안과 추후 연구의 필요성을 논의하였다.
Abstract
Two experiments were conducted to verify how the factors of attentional dispersion, reason for waiting, and cue of time flow affect the perceived waiting time. In experiment 1, based on the characteristics of waiting experience that Maister(1985) suggested, levels of attentional dispersion and whether or not offering a reason for waiting were manipulated. Participants estimated elapsed time(the objective time was 10 minutes) using either prospective or retrospective estimation method. Overall results were that they overestimated the elapsed time regardless of the experimental conditions. However, both main effects of the attentional dispersion and the reason for waiting were statistically significant. That is, when attention was more dispersed and when the reason was given, overestimation of elapsed time was reduced. No difference was found between the two estimation methods, and none of the interaction was significant. Experiment 2 was a replication of Experiment 1 except that a cue of time flow was added by using scroll bar on a computer screen. Because it has been suggested that the cue can help us to manage the waiting time and result in differences between the two time estimation methods. The results showed that main effects of the attentional dispersion and the reason for waiting were significant as those in Experiment 1. In addition, main effect of time estimation method and the three-way interaction were also significant. None of two-way interaction was significant. That is, the perceived waiting time is much shorter in the retrospective method, and the effects of the attentional dispersion and the reason of waiting were dependent upon the estimation methods. Both experiments showed that offering a clear reason for waiting is more important than the attentional dispersion in reducing the perceived waiting time. Some implications of these results for the service industry and the future direction of research were discussed in the final section.
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