관광산업의 디지털 전환 이슈 도출과 지원 정책 평가에 관한 연구
A Study on Derivation of Digital Transformation Issues and Evaluation of Support Policy in Tourism Industry
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
이 연구는 텍스트 마이닝 기법을 사용하여 COVID-19 이후 학술 문헌과 언론 보도에서 논의되었던 관광산업의 디지털 전환 주제들을 추출하였다. 이러한 주제들을 기반으로, 국내의 관광산업을 위한 디지털 전환 지원 정책을 검토하고, 기존 정책의 개선점을 제안하였다. 연구를 위해 온라인 학술 데이터베이스와 언론사 웹사이트에서 제공하는 영문으로 작성된 논문 초록과 뉴스 기사 5,018건을 수집하였다. 수집된 데이터는 전처리 과정을 거쳐, 딥러닝 기반의 BERTopic 모델을 사용하여 논문의 초록과 뉴스 기사에서 주제와 핵심 키워드를 도출했다. 이 연구로 파악된 관광산업의 디지털전환 관련 이슈들과 이를 바탕으로 한 구체적인 지원 정책은 국내 관광 업계의 디지털 전환 촉진 및 정부 지원기관의 정책 마련과 실행에 유용한 참고 자료가 될 것이다. 또한, 이는 산업의 다양한 요구사항을 더 넓게 반영하여 디지털 지원 정책의 효과성을 높이는 데 기여할 것이다.
Abstract
This study utilized text mining techniques to extract themes related to the digital transformation of the tourism industry discussed in academic literature and press reports after COVID-19. Based on these themes, it reviewed digital transformation support policies for the domestic tourism industry and suggested improvements to existing policies. For the research, 5,018 English-written paper abstracts and news articles were collected from online academic databases and news website portals. The collected data underwent a preprocessing process and then themes and key keywords were derived from the paper abstracts and news articles using a deep learning-based BERTopic model. The issues related to the digital transformation of the tourism industry identified through this research and the specific support policies based on them will serve as useful reference materials for promoting digital transformation in the domestic tourism sector and for policy formulation and implementation by government support agencies. Additionally, this will contribute to enhancing the effectiveness of digital support policies by more broadly reflecting the diverse requirements of the industry.
참고문헌 (39)
- 강언비, "제주 산업 생태계의 디지털 전환 활성화 방안 연구", 산업혁신연구, 38(4), pp.45~56 (2022)
- 김서현, "메타버스 연구동향 및 대중인식 비교분석 : 토픽모델링을 활용하여", 한국경영과학회지, 48(3), pp.41~53 (2023)
- 박천호, "LDA 토픽 모델링을 활용한 스마트폰 카메라 관련 뉴스기사 분석", 디지털콘텐츠학회논문지, 24(8), pp.1753~1761 (2023)
- 박수경, "토픽 모델링을 통한 공유숙박업의 이슈 분석 : 뉴스 데이터를 중심으로", 관광레저연구, 31(7), pp.209~229 (2019)
- 박천호, "LDA 토픽 모델링을 활용한 스마트폰 카메라 관련 뉴스기사 분석", 디지털콘텐츠학회논문지, 24(8), pp.1753~1761 (2023)
- 백준우, "LDA 및 BERTopic 기반 해외건설시장 뉴스 기사 토픽모델링 성능평가", 대한토목학회논문집, 43(5), pp.811~819 (2023)
- 관광산업 업종별 디지털 전환 지원체계 구축 방안, "한국문화관광연구원", 한국문화관광연구원, ~ (2022)
- 이범준, "토픽 모델링 기법을 활용한 음식관광 시장 세분화 : 소비자 추구편익을 중심으로", 호텔경영학연구, 29(4), pp.187~204 (2020)
- 정의주, "항공사 서비스에서 지각된 고객가치가 고객 만족도에 미치는 영향 : BERTopic 방법론을 중심으로" (2023), 대한산업공학회 춘계공동학술대회 논문집
- Asan, K., "Measuring the Impacts of Travel Influencers on Bicycle Travellers", Current Issues in Tourism, 25(6), pp.978~994 (2022)
- Bertoldi, S., "CAPI Project in the Making : 3D Applications at Poggio Imperiale between Materiality and Virtual Reality(Poggibonsi, IT)", Open Archaeology, 7(1), pp.1444~1457 (2021)
- Canziani, B., "Core and Supplemental Elements of Hospitality in The Sharing Economy : Insights from Semantic and Tonal Cues in Airbnb Property Listings", Tourism Management, 87, pp.104377~ (2021)
- Celata, F., "Overtourism and Online Short-term Rental Platforms in Italian Cities", Journal of Sustainable Tourism, 30(5), pp.1020~1039 (2022)
- Chawaratthanarungsria, P., "Solving the Travelling Problem of Thai Tourism, by Improved Ant Colony Optimization", International Journal of Innovation, Creativity and Change, 11(10), pp.575~589 (2020)
- Fan, L., "Study on the Hotspots of Urban Tourism Spaces Based on Instagram-Worthy Locations Data : Taking Beijing as an Example", Environment and Planning B : Urban Analytics and City Science, 50(7), pp.1822~1837 (2022)
- Hu, N., "What Do Hotel Customers Complain about? Text Analysis Using Structural Topic Model", Tourism Management, 72, pp.417~426 (2019)
- Huang, R., "Analyzing National Parks Visitor Activities Using Geotagged Social Media Photos", Journal of Environmental Management, 330, pp.117191~ (2023)
- Infante-Moro, A., "The Employment Possibilities of the Internet of Things in the Hotel Sector and Its Training Needs", Education in The Knowledge Society, 21(7), pp.10~14201 (2020)
- Lee, W. and Ko, Y. D., "Operation Policy of Multi-capacity Logistic Robots in Hotel Industry", International Journal of Contemporary Hospitality Management, 33(5), pp.1482~1506 (2021)
- Leelawat, N., "Twitter Data Sentiment Analysis of Tourism in Thailand during the COVID-19 Pandemic Using Machine Learning", Heliyon, 8(10), pp.e10894~ (2022)
- Li, L., "The Spatiotemporal Evolution and Influencing Factors of Hotel Industry in the Metropolitan Area : An Empirical Study Based on China", PloS one, 15(5), pp.e0231438~ (2020)
- Li, N., "A Study on the Impact of Dynamic Visitor Demand on the Digital Transformation of Enterprises—Considerations Based on the Regional Innovation Environment and the Level of Big Data", Sustainability, 15(1), pp.261~ (2022)
- Li, X., "Forecasting Tourism Demand with Decomposed Search Cycles", Journal of Travel Research, 59(1), pp.52~68 (2020)
- Lin, I. Y., "The Value of Service Robots from the Hotel Guest’s Perspective : A Mixed-method Approach", International Journal of Hospitality Management, 94, pp.102876~ (2021)
- Liu, C., "Iot Based Laundry Services : An Application of Big Data Analytics, Intelligent Logistics Management, and Machine Learning Techniques", International Journal of Production Research, 58(17), pp.5113~5131 (2020)
- Luo, J. M., "Tourist Behavior Analysis in Gaming Destinations Based on Venue Check-In Data", Journal of Travel and Tourism Marketing, 36(1), pp.107~118 (2019)
- Martínez-Molés, V., "Gathering Pre-Purchase Information for a Cruise Vacation With Virtual Reality : The Effects of Media Technology and Gender", International Journal of Contemporary Hospitality Management, 34(1), pp.407~429 (2022)
- Martí-Testón, A., "A Methodology to Produce Augmented-Reality Guided Tours in Museums for Mixed-Reality Headsets", Electronics, 10(23), pp.2956~ (2021)
- Mashi, M. S., "HR Practices and Hotel Employee Service Innovative Behavior : The Moderating Role of Creative Self-Efficacy", Journal of Quality Assurance in Hospitality and Tourism, 23(6), pp.1623~1651 (2022)
- Mohamad, M. A., "Understanding Tourist Mobile Hotel Booking Behaviour : Incorporating Perceived Enjoyment and Perceived Price Value in The Modified Technology Acceptance Model", Tourism and Management Studies, 17(1), pp.19~30 (2021)
- Nuanmeesri, S., "Development of Community Tourism Enhancement in Emerging Cities Using Gamification and Adaptive Tourism Recommendation", Journal of King Saud University-Computer and Information Sciences, 34(10), pp.8549~8563 (2022)
- Nzeku, B., "The Use of Social Media as a Marketing Tool by Tourist Attractions : Influence on Cognitive, Affective and Behavioural Consumer Attitudes", African Journal of Hospitality Tourism and Leisure, 10(2), pp.742~758 (2021)
- Sanchez-Sutil, F., "Smart Plug for Monitoring and Controlling Electrical Devices with a Wireless Communication System Integrated in a LoRaWAN", Expert Systems with Applications, 213, pp.118976~ (2023)
- UNWTO, "Methodological Notes to the Tourism Statistics Database", UNWTO, ~ (2019)
- Vatan, A., "What Do Hotel Employees Think about Service Robots? A Qualitative Study in Turkey", Tourism Management Perspectives, 37, pp.100775~ (2021)
- Wang, T., "An Intelligent Passenger Flow Prediction Method for Pricing Strategy and Hotel Operations", Complexity, 2021, pp.1~11 (2021)
- Warner, K. S., "Building Dynamic Capabilities for Digital Transformation : An Ongoing Process of Strategic Renewal", Long Range Plan, 52(3), pp.326~349 (2019)
- Wiastuti, R. D., "The Generation Z Characteristics and Hotel Choices", African Journal of Hospitality, Tourism and Leisure, 9(1), pp.1~14 (2020)