지역축제 환경단서의 중요도와 만족도 비교연구: 최근 3년간 개최된 시흥갯골축제를 중심으로
Comparative Study on the Importance and Satisfaction of Environmental Cues of Local Festivals
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The local festivals held recently are the representative cultural contents that are used a lot as an intangible product promoting the relevant region for the purpose of creating diverse values and effects. For the continuous growth of festivals, it would be considerably important to put efforts to continuously listen to visitors’ needs, and also to reflect them in the site of festival. Thus, this study examined the differences between the importance before experiencing the festival and the satisfaction after experiencing the festival in relation to the environmental cues of local festival, and also analyzed the changes in the main factors through the IPA for last three years, instead of a single year. In the results of this study, the festival visitors’ satisfaction after experiencing compared to the importance before experiencing for last three years, was mostly a bit low. In the results of analysis on 2017~2018, it could be viewed as a festival composed of effective concentration and selection. However, due to the reduced days of operation caused by the typhoon ‘Lingling’ in 2019, visitors’ rush, and reduced operation of outdoor experiential programs, the index of satisfaction level was decreased. This study implies that it would be absolutely needed to put efforts to improve diverse environmental cues of local festival in accordance with consumers’ needs, and also to establish the measures for coping with the weather environment which is a weakness of local festivals. If there are follow-up researches that complement the results and suggestions of this study in the future, this study could be used as useful data for the successful performance of local festivals.
Abstract
The local festivals held recently are the representative cultural contents that are used a lot as an intangible product promoting the relevant region for the purpose of creating diverse values and effects. For the continuous growth of festivals, it would be considerably important to put efforts to continuously listen to visitors’ needs, and also to reflect them in the site of festival. Thus, this study examined the differences between the importance before experiencing the festival and the satisfaction after experiencing the festival in relation to the environmental cues of local festival, and also analyzed the changes in the main factors through the IPA for last three years, instead of a single year. In the results of this study, the festival visitors’ satisfaction after experiencing compared to the importance before experiencing for last three years, was mostly a bit low. In the results of analysis on 2017~2018, it could be viewed as a festival composed of effective concentration and selection. However, due to the reduced days of operation caused by the typhoon ‘Lingling’ in 2019, visitors’ rush, and reduced operation of outdoor experiential programs, the index of satisfaction level was decreased. This study implies that it would be absolutely needed to put efforts to improve diverse environmental cues of local festival in accordance with consumers’ needs, and also to establish the measures for coping with the weather environment which is a weakness of local festivals. If there are follow-up researches that complement the results and suggestions of this study in the future, this study could be used as useful data for the successful performance of local festivals.
참고문헌 (24)
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