희소적 형태의 디자인과 소비자 시각 반응에 관한 연구

Abstract

I found the specific needs of consumers and this would meet the new products should be differentiated from existing products when the ship. Brands and products are among the elements of Visual representation to consumers is a brand from close range of the elements in the package design that, among the various products to consumers in the form of perceived and whether or not the package design of the goods and the Visual difference is remembered as a brand. These memories will soon buy with confidence in the brand, is a distinguishing characteristic of other brands and is an element of. Case investigation, centered on the product package design practices in the chocolate in General, have been divided into different forms, in the form of form and rarely about consumer reaction to the survey, and research methods have been generally forms of chocolate and chocolate products in the form of a number of rare, and when the situation presented by dividing the minority then, consumers have been rare through the forms of Visual affinity of reaction against. This research represents a Visual differentiation through rare forms, in general form and discrimination through the pass that advantage to consumers to indicate the positive effects on the product. Rarely ever in the form of a product differentiation strategy by offering a product or service that is characteristic of those companies throughout the industry, and can be recognized by the distinctive businesses to create and achieve a competitive advantage.