Promotion in Iran’s Football Pro-league: Important but Weak!
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The present research attempts to clarify and extend the conceptualization and measurement of promotional activities in Iran’s football professional league. Based on this, this research was conducted to recognize the promotion activities in Iran’s football League and perform an analysis of the current situation of this league in order to compare it with other Asian Leagues such as Japan and South Korea. The review of the Sport marketing and Sport Promotion literatures and the findings from qualitative and quantitative studies conducted by the authors reveal that, promotional activities in Iran’s football League consisted of 14 factors. The revealed results regarding Iran’s football league position, have shown that Iran’s league compared with Japanese and South Korean leagues was not in a desirable position. We conclude the paper with a summary of the main results of the study and directions for future research.
Abstract
The present research attempts to clarify and extend the conceptualization and measurement of promotional activities in Iran’s football professional league. Based on this, this research was conducted to recognize the promotion activities in Iran’s football League and perform an analysis of the current situation of this league in order to compare it with other Asian Leagues such as Japan and South Korea. The review of the Sport marketing and Sport Promotion literatures and the findings from qualitative and quantitative studies conducted by the authors reveal that, promotional activities in Iran’s football League consisted of 14 factors. The revealed results regarding Iran’s football league position, have shown that Iran’s league compared with Japanese and South Korean leagues was not in a desirable position. We conclude the paper with a summary of the main results of the study and directions for future research.
참고문헌 (34)
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