가상 커뮤니티에서의 지식소싱행동에 대한 이해
Understanding Knowledge Sourcing Behavior in Virtual Communities
0
조회
0
다운로드
6
인용
0
참고문헌
키워드
초록
By providing a number of unprecedented knowledge sources, virtual communities have stimulated interests in knowledge sourcing. Specifically, virtual communities have triggered fundamental changes in the ways that people interact with one another. Thus, there is a critical need to examine how people try to behave for sourcing knowledge in virtual communities, particularly in terms of the demand-side perspective of knowledge. To address the knowledge gap regarding knowledge sourcing behavior from the knowledge recipients' side, this study draws upon GPA(goal-plan-action) theory with both the social cognitive theory and the goal-setting theory as overarching theories. Furthermore, we apply past experience in virtual communities and trust in knowledge providers as moderating variables to deeply understand the knowledge recipients’ behavior. We expect to present theoretical and practical implications through our findings, which are relevant to cognitive goal-setting and knowledge sourcing behavior. In the theoretical perspective, this study illustrates how knowledge recipients determine knowledge sourcing behavior. Based on our findings, this study has practical implications for virtual communities to effectively balance knowledge repositories and knowledge management systems with knowledge providers and recipients.
Abstract
By providing a number of unprecedented knowledge sources, virtual communities have stimulated interests in knowledge sourcing. Specifically, virtual communities have triggered fundamental changes in the ways that people interact with one another. Thus, there is a critical need to examine how people try to behave for sourcing knowledge in virtual communities, particularly in terms of the demand-side perspective of knowledge. To address the knowledge gap regarding knowledge sourcing behavior from the knowledge recipients' side, this study draws upon GPA(goal-plan-action) theory with both the social cognitive theory and the goal-setting theory as overarching theories. Furthermore, we apply past experience in virtual communities and trust in knowledge providers as moderating variables to deeply understand the knowledge recipients’ behavior. We expect to present theoretical and practical implications through our findings, which are relevant to cognitive goal-setting and knowledge sourcing behavior. In the theoretical perspective, this study illustrates how knowledge recipients determine knowledge sourcing behavior. Based on our findings, this study has practical implications for virtual communities to effectively balance knowledge repositories and knowledge management systems with knowledge providers and recipients.
참고문헌 (63)
- 김경규, "온라인 커뮤니티에서 조직시민행동의 영향요인이 지식공헌에 미치는 영향", 지식경영연구, 10(2), pp.105~119 (2009), 한국지식경영학회
- 배순한, "온라인 커뮤니티의 중심성 변화에 대한 탐색적 연구 : 사회연결망 분석을 이용하여", 지식경영연구, 11(2), pp.17~35 (2010), 한국지식경영학회
- 이형탁, "서비스 제공자에 대한 신뢰 형성에 있어서 신뢰 차원들의 상대적 효과 검증- 불확실성의 조절 효과를 중심으로 -", 소비자학연구, 18(1), pp.195~224 (2007), 한국소비자학회
- 전병호, "기업주도형 커뮤니티의 성공요인에 관한 탐색적 연구:커뮤니티 운영자 관점에서", 지식경영연구, 9(2), pp.15~34 (2008), 한국지식경영학회
- Argote, L., "Knowledge Transfer: A Basis for Competitive Advantage in Firms", Organizational Behavior and Human Decision Processes, 82(1), pp.150~169 (2000)
- Armstrong, D.J., "Understanding Mindshift Learning: The Transition to Object-Oriented Development", MIS Quarterly, 31(3), pp.453~474 (2007)
- Babcock, P., "Shedding Light on Knowledge Management", HR Magazine, 49(5), pp.46~50 (2004)
- Bagizzu, R., "Intentional Social Action in Virtual Communities", Interactive Marketing, 16(2), pp.2~21 (2002)
- Bandura, A., "Social Foundations of Thought and Action: A Social Cognitive Theory" (1986), Prentice-Hall
- Bandura, A., "Human Agency in Social Cognitive Theory", American Psychologist, 44(9), pp.1175~1184 (1989)
- Barrick, J.A, "The Relations between Knowledge, Search Strategy, and Performance in Unaided and Aided Information Search", Organizational Behavior and Human Decision Processes, 90(1), pp.1~18 (2003)
- Baron, R.M, "The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations", Journal of Personality and Social Psychology, 51(6), pp.1173~1182 (1986)
- Berger, C.R., "Planning Strategic interaction: Attaining Goals Through Communicative Action" (1997), Eribaum
- Borgatti, S.P., "A Relational View of Information Seeking and Learning in Social Networks", Management Science, 49(4), pp.432~445 (2003)
- Boland, RJ., "Knowledge Representations and Knowledge Transfer", Academy of Management Journal, 44(2), pp.393~417 (2001)
- Chin, W.W., "The Partial Least Squares Approach to Structural Equation Modeling in Modem Methods for Business Research", pp.295~336 (1998), Lawrence Erlbaum Associates
- Chiu, C. M., "Understanding Know ledge Sharing in Virtual Communities: An Integrating of Social Capital and Social Cognitive Theories", Decision Support Systems, 42, pp.1872~1888 (2006)
- Culnan, M.J, "Information technologies, in Handbook of Organizational Communication:An Interdisciplinary Perspective", pp.420~443 (1987), Sage
- Davenport, T.H., "Successful knowledge management projects", Sloan Management Review, 39(2), pp.43~47 (1998)
- Davis, F. D., "User acceptance of computer technology: a comparison of two theoretical models", Management Science, 35(8), pp.982~1003 (1989)
- Dillard, J.P., "Explicating the Goal Construct:Tools for Theorists, in Message Production:Advances In Communication Theory", pp.44~69 (1997), Erlbaum
- Dorsey, D.W., "Assessing Knowledge Structures: Relations with Experience and Post-Training Performance", Human Performance, 12, pp.31~57 (1999)
- Earl, M.J., "Knowledge Management Strategies: Towards a Taxonomy", Journal of Management Information Systems, 18(1), pp.215~233 (2001)
- Fomdl, C., "Structural Equation Models with Unobservable Variables and Measurement Errors", Journal of Marketing Research, 18(2), pp.39~50 (1981)
- Gray, P.H., "Knowledge Sourcing Effectiveness", Management Science, 50(6), pp.821~834 (2004)
- Gray, P.H., "Knowledge Sourcing Methods", Information and Management, 43, pp.142~156 (2006)
- Gu, B., "Competition Among Virtual Communities and User Valuation: The Case of Investing-Related Communities", Information Systems Research, 18(1), pp.68~85 (2007)
- Hair, J.E., "Multivariate Data Analysis" (1998), Prentice Hall
- Harasim, L., "On-line education: A new domain, in Mindwcave: Communication, Computers, and Distance Education", pp.50~62 (1989), Pergamon Press
- Henslin,J.M, "Trust and the Cab Driver, in Sociology and Everyday Life" (1968), Prentice Hall
- Hoffman, D., "Building Consumer Trust Online", Communications of the ACM, 42(4), pp.80~85 (1999)
- Hsu, M. H., "Knowledge Sharing Behavior in Virtual Communities : Relationship between Trust, Self-Efficacy, and Outcome Expectations", International Journal of Human Computer Studies, 65, pp.153~169 (2007)
- Hsu, C. L., "Acceptance of Blog Usage: The Roles of Technology Acceptance, Social Influence and Knowledge Sharing Motivation", Information and Management, 45, pp.63~74 (2008)
- Igbaria, M., "Determinants of MIS Employees' Turnover Intentions: A Structural Equation Model", Communications of the ACM, 35(2), pp.34~49 (1992)
- Kim, J., "A Cognitive Selection Framework of Knowledge Acquisition Strategies in Virtual Communities", Hawaii International Conferneceon System Sciences (2009)
- KPMG Knowledge Management Research Report 2004 in Poland, KPMC Consulting Report, , ~
- Ko, D., "Antecedents of Knowledge Transfer from Consultants to Clients in Enterprise System Implementations", MIS Quarterly, 29(1), pp.59~85 (2005)
- Levitt, B., "Organizational Learning", Annual Review of Sociology, 14, pp.319~340 (1988)
- Liang, H., "Assimilation of Enterprise Systems: the Effect of Institutional Pressures and the Mediating Role of Top Management", MIS Quarterly, 31(1), pp.59~87 (2007)
- Lin, H.F., "Understanding Behavioral Intention to Participate in Virtual ommunities", Cyber Psychology and Behavior, 9(5), pp.540~547 (2006)
- Lin, H. F., "Antecedents of Virtual Community Satisfaction and Loyalty: An Empirical Test of Computing Theories", Cyber Psychology and Behavior, 11(2), pp.138~144 (2008)
- Lin, L., "A Sender-Receiver Framework for Knowledge Transfer", MIS Quarterty, 29(2), pp.1~23 (2005)
- Locke, E. A., "Toward a Theory of Task Motivation and Incentives", Organizational Behavior and Human Performance, pp.157~189 (1968)
- Locke, E.A., "A Theory of Goal Setting and Task Performance" (1990), Prentice-Hall
- Locke, E.A., "Generalizing from Laboratory to Field: Ecological Validity or Abstraction of Essential Elements? in: Generalizing From Laboratory to Field Settings", pp.1~9 (1986), Lexington Books
- Ma, M., "Through a Glass Daddy: Information Technology Design, Identity Verification, and Knowledge Contribution in Online Communities", Information Systems Research, 18(1), pp.42~67 (2007)
- March, J.G., "The Uncertainty of the Past: Organizational Learning Under Ambiguity, in Decisions and Organizations", pp.335~358 (1987), Basil Blackwell
- Majchrzak, A., "Knowledge Reuse for Innovation", Management Science, 50(2), pp.174~188 (2004)
- Milliman, R. E., "Using Trust-Transference as a Persuasion Technique: An Empirical Field Investigation", Journal of Personal Setting and Sales Management, 8, pp.1~7 (1988)
- Markus, M.L., "Toward a Theory of Knowledge Reuse Situations and Factors in Reuse Success", Journal of Management Information System, 18(1), pp.57~94 (2001)
- Mayer, R.C., "An Integrative Model of Organizational Trust", Academy of Management Review, 20(3), pp.709~734 (1995)
- Menon, T., "Valuing Internal vs. External Knowledge: Explaining the Preference for Outsiders", Management Science, 49(4), pp.497~513 (2003)
- Miller, G.A., "Plans and Structure of Behavior" (1960), Holt
- Nunally, J., "Psychometric theory" (1978), McGraw Hill
- Pavlou, P. A., "Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior", MIS Quarterly, 30(1), pp.115~143 (2006)
- Podsakoff, P. M., "Common Method Biases in Behavioral Research: A Critical Review of the Literature and Recommended Remedies", Journal of Applied Psychology, 88(5), pp.879~903 (2003)
- Quigley, N.R., "A Multi-Level Investigation of the Motivational Mechanisms Underlying Knowledge Sharing and Performance", Organization Science, 18(1), pp.71~88 (2007)
- Sproull, L., "Connections: New Ways of Working in the Networked Environment" (1991), MIT Press
- Szulanski, G., "Exploring Internal Stickiness: Impediments to the Transfer of Best Practice Within the Firm", Strategic Management Journal, 17, pp.27~43 (1996)
- Szulanski, G., "The Process of Knowledge Transfer: A Diachronic Analysis of Stickiness", Organizational Behavior and Human Decision Processes, 82(1), pp.9~27 (2000)
- Tan, F.B., "The Repertory Grid Technique: A Method for the Study of Cognition in Information Systems", MIS Quarterly, 26(1), pp.39~57 (2002)
- Tushman, M.L., "Technological Discontinuities and Organizational Environments", Administrative Science Quarterly, 31(3), pp.439~465 (1986)
- Venkatesh, V., "User Acceptance of Information Technology: Toward a Unified View", MIS Quarterly, 27(3), pp.425~478 (2003)
