Examining the Value of Sport Clubs:Football Bowl Subdivision (FBS) Football Programs
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Sport management is a field that includes numerous aspects of sport, ranging from the administration of physical activity to the marketing of events. A particularly vital aspect of sport management is the area of finance. Valuation – a unique area of sport finance – has emerged as a practice based on financial theories and methods suitable to determine monetary value (Pratt, 2008). Within the overarching framework of entity valuation, specific sport team valuation methods have been developed and used in academic and professional settings (Reilly & Schweis,2004). This study was designed to provide a sport franchise valuation solution that is congruent with theories of valuation within the context of sport properties (e.g., Mele,2008). Using theory and methods consistent with fundamental financial analysis,rigorous value conclusions were assessed and are presented for NCAA Football Bowl Subdivision (FBS) programs, revealing that, as of 2008, seven college football programs were worth in excess of $250 million. Of interest to the college athletic segment of the sport industry in the United States, these value conclusions are statistically different from and considerably higher than the values reported by Forbes.
Abstract
Sport management is a field that includes numerous aspects of sport, ranging from the administration of physical activity to the marketing of events. A particularly vital aspect of sport management is the area of finance. Valuation – a unique area of sport finance – has emerged as a practice based on financial theories and methods suitable to determine monetary value (Pratt, 2008). Within the overarching framework of entity valuation, specific sport team valuation methods have been developed and used in academic and professional settings (Reilly & Schweis,2004). This study was designed to provide a sport franchise valuation solution that is congruent with theories of valuation within the context of sport properties (e.g., Mele,2008). Using theory and methods consistent with fundamental financial analysis,rigorous value conclusions were assessed and are presented for NCAA Football Bowl Subdivision (FBS) programs, revealing that, as of 2008, seven college football programs were worth in excess of $250 million. Of interest to the college athletic segment of the sport industry in the United States, these value conclusions are statistically different from and considerably higher than the values reported by Forbes.
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