‘동아시아 30’ 평가에 근거한 한 중 일 기업의 사회책임경영 평가: 전자기업을 중심으로

Abstract

The impacts of Corporate Social Responsibility(CSR)’s standards including Global Reporting Initiative(GRI) and ISO(International Organization for Standardization) 26000 based on western business environments has increased. There is not much domestic research done in CSR in the context of Asian countries. This research tried to suggest the characteristics of LG Electronics, Lenovo, and Toshiba which are representative IT electronics of Korea, China and Japan by doing a comparative analysis. The case studies progressed based on the “East Asia 30” evaluation model which developed by Hankyoreh Economic Research Institute(HERI) for the evaluation of Korea, China and Japan’s CSR by utilizing both quantitative evaluation and qualitative evaluation. This research tried to shed more light on the relation between the characteristics of Korea, China and Japan’s CSR and CSR activities of three companies from the aspects of environment, social, and governance areas. As a result of survey, all three companies have been actively practicing CSR activities in the environment area in a balanced way compared with social and governance areas. Toshiba received the highest score among two companies in environment area for the internalization of environment management. CSR activities of LG electronics in social areas are the most highly rated because of the promotion of balanced relationship with labor union and implication of communication channel with various stakeholder. This study also found that all of three companies are lack of the executives’ motivation for implementing CSR and the related systems for them. Lenovo and Toshiba have a high female executive ratio, whereas LG Electronics has relatively low female participation rates. This research also compared the scores of each detailed indexes in environment, social, and governance areas for three companies with those for each country in East Asia 30 and found that CSR activities of three companies reflected the average CSR characteristics of its home countries. In consequence, CSR activities of LG Electronics, Lenovo, Toshiba have similar characteristics of those home countries. Especially, the score of LG Electronics, Lenovo, Toshiba’s CSR activities in environment and governance areas are remarkably similar to those home countries’ CSR characteristics. This similarity is attributed to that CSR activities in environment and governance are largely influenced by home countries’ law, regulation, and administration system.