디지털 사이니지의 비주얼 커뮤니케이션을 위한 수용자 매체태도 연구

Abstract

he consumers in modern society are living in a large amount of visual stimulated perception caused by appearance of the various media as much as the Visual Paradigm. The media markets are on the cutthroat market competition to meet the needs of consumers, and create the new media constantly. The digital signage combined with IT and telecommunications industry among the various media is expanding the use range rapidly. It shows the future-oriented transition by the convergence technology but the simply a short-term phenomenon, so it is needed to research the audiences’ media attitudes who learn the converging media in the primary stage of trial. This study aims to examine the purpose of the digital signage among the various converging media and the content, and the types of media which deliver it by image, and the media was analyzed through the survey of audiences attitudes, so the current attitude which is accepted by the audiences was examined. The distribution of the ‘digital signage’ as the outdoor digital media is not spacious still, and this media must be the primary stage of trial still. So the study on the emotional motivation or the attitudes of the audiences who learn media and the digital signage will provide the development direction of the content or media in the future. Through this study, the problem of the digital signage media will be grasped and the future development direction will be promoted.