다양성 영화 마케팅을 위한 스마트폰 애플리케이션 서비스 구조에 관한 연구
A Study of the Service System in Smart-phone Application for Marketing Diversity Film
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This study has been developed to design the service system of smart-phone application before making application program for marketing diversity film. First of all, the researcher named ‘my indie-film cafe’ and examined the flow of the service of the application. Based on the database of diversity film, the information of diversity film has been provided and it has spread out through SNS application such as Facebook and Twitter. It reaches ON/Off line media at the end. The researcher plans to develop the mobile-based-application program to consolidate and systemize the information of diversity film so that the users are able to search and get information they need. The mobile-based-application program composes (1) Database managing system of diversity film, (2)Contents searching system, (3)Plugin system linked with SNS program, (4)Corporate advertisement solution system, (5) Application service system. This study is the first research for service system of smart-phone application program. It has two significant meanings. One is to have an interest and focus on the marketing for diversity film to improve Korean film industry. The other is to introduce the way to use smart-phone application program and SNS program as Low Cost-High Efficiency marketing tools.
Abstract
This study has been developed to design the service system of smart-phone application before making application program for marketing diversity film. First of all, the researcher named ‘my indie-film cafe’ and examined the flow of the service of the application. Based on the database of diversity film, the information of diversity film has been provided and it has spread out through SNS application such as Facebook and Twitter. It reaches ON/Off line media at the end. The researcher plans to develop the mobile-based-application program to consolidate and systemize the information of diversity film so that the users are able to search and get information they need. The mobile-based-application program composes (1) Database managing system of diversity film, (2)Contents searching system, (3)Plugin system linked with SNS program, (4)Corporate advertisement solution system, (5) Application service system. This study is the first research for service system of smart-phone application program. It has two significant meanings. One is to have an interest and focus on the marketing for diversity film to improve Korean film industry. The other is to introduce the way to use smart-phone application program and SNS program as Low Cost-High Efficiency marketing tools.
참고문헌 (8)
- 김혜원, "다양성 영화의 활성화를 위한 온라인 구전 마케팅 활용방안 연구 -영화 <워낭소리>의 블로그와 포털사이트 게시판 중심으로", 문화산업연구, 10(2), pp.97~118 (2010), 한국문화산업학회
- 김혜원, "저예산 영화 마케팅에서의 트위터 활용방안", 문화산업연구, 11(1), pp.111~130 (2011), 한국문화산업학회
- 설진아, "소셜미디어의 진화양상과 사회적 영향", 한국언론정보학회 학술대회, pp.35~57 (2009), 한국언론정보학회
- 영화진흥위원회, "2009년 다양성 영화 통계", ~
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- 영화진흥위원회, "2010년 한국 영화산업결산", ~
- 영화진흥위원회, "2010 영화발전기금 사업계획", ~ (2010)
- 아이폰 고객의 애플리케이션의 이용행태 및 성향분석, "KT경제경영연구소", ~ (2010)