다양성 영화 제작을 위한 크라우드 펀딩 운영 전략

Abstract

This study aims to explore the diversity films production funded by crowd funding. Diversity films have long been affected by changes in support policies of the Korean Film Council and local governments. Although diversity film producers are provided public support, the conditions for the support and production are limiting, and thus, the production of diversity films, which are strongly influenced by directorial preferences, is difficult. This study analyzed the characteristics of films produced through crowd funding. as various projects on Tumblbug, an active crowd funding platform, to determine a strategy for establishing crowd funding as an alternative fundraising method for film making. According to the analysis, crowd funding strategies for the production of diversity films are as follows. First, a crowd funded film should be promoted through the construction and inter working of a professional home page to provide an interactive system. In addition, apps with transactional functions should be developed to make the project manageable at any time and place; smooth communication between the project backers and creators should be maintained. Second, as for managing the project, the creator should have a systematic strategy for introducing the diversity film project effectively when first creating it. Further, a realistic fundraising duration should be set, whereas a database concerning the rewards for project backers should be constructed and the compensation diversified. Finally, to establish transparency regarding the funds provided by supporters, the project creator should publicly publish plans for fund use.