Exploring the normative influences of social norms on individual environmental behavior
2
조회
0
다운로드
10
인용
0
참고문헌
키워드
초록
This study examines how social environmental norms (injunctive and descriptive norms) affect individuals’ environmental behavior. The sample consists of adults over 18 years of age, and a total of 267 valid questionnaires were used for data analysis. SPSS v.18.0 and AMOS v.5.0 were used for the analyses. The results of the study are as follows. First, the study finds that both injunctive and descriptive environmental norms have a positive impact on personal environmental norms. However, it shows no significant differences between injunctive and descriptive norms. Second, personal environmental norms play a significant mediating role and affect environmental behavior positively. Third, self-monitoring does not play a moderating role in the relationships between social environmental norms and personal environmental norms. However, self-monitoring has a significant moderating effect on the relationships between personal environmental norms and environmental behavior.
Abstract
This study examines how social environmental norms (injunctive and descriptive norms) affect individuals’ environmental behavior. The sample consists of adults over 18 years of age, and a total of 267 valid questionnaires were used for data analysis. SPSS v.18.0 and AMOS v.5.0 were used for the analyses. The results of the study are as follows. First, the study finds that both injunctive and descriptive environmental norms have a positive impact on personal environmental norms. However, it shows no significant differences between injunctive and descriptive norms. Second, personal environmental norms play a significant mediating role and affect environmental behavior positively. Third, self-monitoring does not play a moderating role in the relationships between social environmental norms and personal environmental norms. However, self-monitoring has a significant moderating effect on the relationships between personal environmental norms and environmental behavior.
참고문헌 (29)
- "Self monitoring" (2011)[URL]
- Bachner-Melman, R., "The psychometric properties of the revised self-monitoring scale (RSMS) and the concern for appropriateness scale (CAS) in Hebrew", European Journal of Psychological Assessment, 25, pp.8~15 (2009)[DOI]
- Browne, M. W., "Single sample cross-validation indices for covariance structures", Multivariate Behavioral Research, 24, pp.445~455 (1989)[DOI]
- "8 features of green products in US market. In KOTRA New York KBC Retrieved 2009, May 31" (2009)[URL]
- Chung, J. H., "Weekly focus", LG Business Insight, 3(4), pp.37~44 (2009)
- Cialdini, R. B., "Crafting normative messages to protect the environment", Current Directions in Psychological Science, 12, pp.105~109 (2003)[DOI]
- Cialdini, R. B., "A focus theory of normative conduct: A theoretical refinement and reevaluation of the role of norms in human behavior", Advances in Experimental Social Psychology, 24, pp.201~234 (1991)[DOI]
- Cialdini, R. B., "A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places", Journal of Personality and Social Psychology, 58, pp.1015~1026 (1990)[DOI]
- Deutsch, M., "A study of normative and informational social influences upon individual judgment", The Journal of Abnormal and Social Psychology, 51, pp.629~636 (1955)[DOI]
- Goldstein, N. J., "A room with a viewpoint: Using social norms to motivate environmental conservation in hotels", Journal of Consumer Research, 35, pp.472~482 (2008)[DOI]
- Guagnano, G. A., "Influences on attitude-behavior relationships", Environment and Behavior, 27, pp.699~718 (1995)[DOI]
- Heath, Y., "Extending the theory of planned behavior: Predicting the use of public transportation", Journal of Applied Social Psychology, 32, pp.2154~2189 (2002)[DOI]
- Hong, S., "The criteria for selecting appropriate fit indices in structural equation modeling and their rationales", Korean Journal of Clinical Psychology, 19, pp.161~177 (2000)
- Hopper, J. R., "Recycling as altruistic behavior: Normative and behavioral strategies to expand participation in a community recycling program", Environment and Behavior, 23, pp.195~230 (1991)[DOI]
- Jung, H. S., "Factors affecting consumer recycling behavior and the mandatory recycling policy", Management Review, 33, pp.769~787 (2004)
- Karp, D. G., "Values and their effect on environmental behavior", Environment and Behavior, 28, pp.111~133 (1996)[DOI]
- 김정현, "메시지 프레이밍과 소구 유형, 지각된 위험 및 자기 검색도가 지구 온난화 경고 공익광고 효과에 미치는 영향", 광고연구, 81(81), pp.358~381 (2008), 한국방송광고공사
- 고은주, "The effect of Attributes of Innovation and Perceived Risk on Product Attitudes and Intention to Adopt Smart Wear", Journal of Global Scholars of Marketing Science(마케팅과학연구), 18(2), pp.81~101 (2008), 한국마케팅과학회
- Koo, D. M., "Influence of social, personal norms, and perceived importance of consequences behavior on pro-environmental product purchase and recycling behavior", Korean Journal of Marketing, 2, pp.86~113 (2000)
- Lennox, R. D., "Revision of the self-monitoring scale", Journal of Personality and Social Psychology, 46, pp.1349~1364 (1984)[DOI]
- Min, H. S., "Consumers pro-environmental attitude and behavior", Journal of the Korean Home Economics Association, 37, pp.29~44 (1999)
- Minton, A. P., "The effects of environmental concern on environmentally friendly consumer behavior: An exploratory study", Journal of Business Research, 40, pp.37~48 (1997)[DOI]
- Nam, I. Y., "Effectiveness of advertiser, message, self-monitoring and involvement in public service advertising", Korean Journal of Journalism & Communication Studies, 46, pp.116~149 (2001)
- Osterhus, T. L., "Pro-social consumer influence strategies: When and how do they work?", Journal of Marketing, 61(4), pp.16~29 (1997)[DOI]
- Pickett, G. M., "Is there a general conserving consumer? A public policy concern", Journal of Public Policy & Marketing, 12, pp.234~243 (1993)
- Seo, J. Y., "The impact of normative factors on the environmental behavior: Internalization process and social influence process", Research Psychology, 4, pp.91~122 (2005)
- Snyder, M., "Self-monitoring of expressive behavior", Journal of Personality and Social Psychology, 30, pp.526~537 (1974)[DOI]
- Suh, J. Y., "The impact of normative factors on the environmental behavior: internalization process and social influence process", Research Psychology, 4, pp.91~122 (2005)
- "Self-monitoring" (2011)[URL]