복합테마형쇼핑몰의 집객요인이 만족도와 재방문에 미치는 영향 - 타임스퀘어를 중심으로 -
The Effect of Attraction Factors of Thematic Complex Shopping Mall on Customer Satisfaction and Revisit Intention - Focused on Times Square -
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The theme-modeled complex shopping facilities are being broadened as results of increased leisure time, the advent of 20,000 dollars per capital income, a rise in effective demand of young generation, the change in people's thoughts, the progress of transportation, and the spread of internet penetration. The theme-modeled complex shopping facilities pursue of customer satisfaction and revisit in the way of amusement and complex character. However, there is a lack of research on attraction factor for space, correlation between attraction factor and customer satisfaction, and customer revisit. Therefore, The purpose of this paper analyzes the causality among attraction factor, satisfaction and revisit. As of attraction factor, the empirical analysis using structural equation was done on the basis of survey with ten details, followed by precedent study and interview on spatial and locational factor. This research has shown that spatial, location, and theme factor have a direct and indirect effect on customer satisfaction, and customer satisfaction is also closely related to customer revisit. In other words, satisfied customers with consumption show high probability of revisit. Aside from mere consumption, shopping space keeps placeness by planned revisit and changes into attraction. In order for the theme-modeled complex shopping facilities to survive, it is needed to realize these value factor and apply to space.
Abstract
The theme-modeled complex shopping facilities are being broadened as results of increased leisure time, the advent of 20,000 dollars per capital income, a rise in effective demand of young generation, the change in people's thoughts, the progress of transportation, and the spread of internet penetration. The theme-modeled complex shopping facilities pursue of customer satisfaction and revisit in the way of amusement and complex character. However, there is a lack of research on attraction factor for space, correlation between attraction factor and customer satisfaction, and customer revisit. Therefore, The purpose of this paper analyzes the causality among attraction factor, satisfaction and revisit. As of attraction factor, the empirical analysis using structural equation was done on the basis of survey with ten details, followed by precedent study and interview on spatial and locational factor. This research has shown that spatial, location, and theme factor have a direct and indirect effect on customer satisfaction, and customer satisfaction is also closely related to customer revisit. In other words, satisfied customers with consumption show high probability of revisit. Aside from mere consumption, shopping space keeps placeness by planned revisit and changes into attraction. In order for the theme-modeled complex shopping facilities to survive, it is needed to realize these value factor and apply to space.
참고문헌 (36)
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