컴퓨터 매개 커뮤니케이션으로서의 트위터: 향후 연구의 방향과 과제
Twitter as Computer-Mediated Communication: Issues and Future Directions
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본 논문은 최근 우리 사회의 화두로 떠오른 소셜 네트워크 서비스(social network services: SNSs) 중에서 마이크로블로깅 서비스인 트위터의 커뮤니케이션적 함의를 다루고 있다. 먼저 트위터가 본질적으로 컴퓨터에 의해 매개된 텍스트 기반의 대인 커뮤니케이션이라는 점에서 지금까지 컴퓨터 매개 커뮤니케이션(computer-mediated communication: CMC) 연구를 주도한 몇 가지 대표적인 이론적 관점들을 간략히 소개했다. 다음으로 지금까지 드러난 트위터의 세 가지 속성- 관계의 비익명성, 메시지의 공개성, 대인 커뮤니케이션과 매스 커뮤니케이션의 혼종성-에 근거하여, 왜 기존의 CMC 관련 이론 및 연구 결과가 트위터에 직접 적용되기 어려운지를 구체적으로 논의하였다. 마지막으로 커뮤니케이션 현상으로서 트위터를 보다 잘 이해하기 위해 향후 커뮤니케이션 학자들이 고려할 만한 연구 문제에는 어떤 것들이 있는지, 라스웰이 제시한 커뮤니케이션 모델의 구성요소들을 중심으로 몇 가지 사례를 제시했다.
Abstract
The present paper aims to explore various communicative implications of social network services (SNSs), focusing on what has emerged as the primary microblogging service: Twitter. First, several theoretical approaches that have dominated the extant computer‐mediated communication (CMC) literature are briefly introduced. Next, it is discussed how Twitter‐based communication diverges from what was normally assumed in the previous CMC research in terms of (a) anonymity of relationships, (b) publicness of message, and (c) convergence of mass and interpersonal communication, which casts doubt upon the applicability of prior findings to this nascent communication venue. Lastly, in line with Lasswell’s communication model, specific research agendas are proposed to better understand Twitter as yet another form of CMC.
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