로맨스 드라마 <킹더랜드> 스토리텔링 연구 - 클리셰 구현의 변주와 2030세대 코드 중심 -

Abstract

In order to find out how the TV romance drama <King the Land> was able to succeed at the global box office with a Cinderella narrative that has fallen out of the public’s interest in the recently changed content production and viewing environment, this paper analysed the storytelling of <King the Land> focusing on ‘variations in the implementation of clichés’ and ‘the 2030 generation code’. As a result, <King the Land> maintained the cliche that creates the core conflict of romance, but left only the sense of efficacy and omitted the excess of emotion and tearjerker, allowing the events to unfold quickly. In addition, by rearranging the binary opposition elements, the confrontation structure of ‘female protagonist vs. villainess’ was changed to ‘male protagonist vs. villainess’, overcoming the cliché of the conflict and reflecting the increased feminism, and by expanding the target of a rise in status from the heroine to the worker, vicarious satisfaction of the viewers was expanded. Meanwhile, targeting the 2030 generation, <King the Land> created a comical situation using jouissance text techniques that broke the grammar of traditional TV dramas and horizontal communication, and delivered a message about fairness and just compensation pursued by the 2030 generation through realistic representation of emotional labor sites. The storytelling of <King the Land>, which effectively transforms clichés and quickly captures and reflects the changed psychology of the viewers, demonstrates a popular narrative strategy in which familiarity and transformation co-evolve.