LEAN-NPD적용에 따른 구조방정식모델 실증분석
A Empirical Study on the Structural Equation Modeling of LEAN-NPD Application
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Purpose: This study is about Lean-NPD (New Product Development). Lean-NPD is Pulip Line's New Product Development type. This study introduced Lean-NPD Definition, Case Study, and Research Model of Lean-NPD. Empirical results of this survey will be provide suggestions to workers. Methods: Researcher developed research model about Lean-NPD activities. And researched Lean-NPD. This study analyzed model fitness and path significant with SEM(Structural Equation Model). Results: Fitness of the research model was satisfactory level. Leadership capabilities and production operations were significantly influence marketing capabilities(t>±1.96). Organizational cul ture significantly affected marketing capabilities(t>±1.96). R&D capabilities and marketing competencies had significant influence on business performance(t>±1.96). Marketing capabilities had significant influence on quantitative management performance(t>±1.96). Outstanding leadership appear to directl y affect Qual itative Performance(t>±1.96). Conclusion: Under the excellent leadership and management environment definite organic Lean-NPD organizational culture significantly affects the operation can be seen. Lean-NPD of operational activities to provide value to customers, customer-oriented marketing activities can be seen that more important than anything. Lean NPD based on customer needs is key factor of growth.
Abstract
Purpose: This study is about Lean-NPD (New Product Development). Lean-NPD is Pulip Line's New Product Development type. This study introduced Lean-NPD Definition, Case Study, and Research Model of Lean-NPD. Empirical results of this survey will be provide suggestions to workers. Methods: Researcher developed research model about Lean-NPD activities. And researched Lean-NPD. This study analyzed model fitness and path significant with SEM(Structural Equation Model). Results: Fitness of the research model was satisfactory level. Leadership capabilities and production operations were significantly influence marketing capabilities(t>±1.96). Organizational cul ture significantly affected marketing capabilities(t>±1.96). R&D capabilities and marketing competencies had significant influence on business performance(t>±1.96). Marketing capabilities had significant influence on quantitative management performance(t>±1.96). Outstanding leadership appear to directl y affect Qual itative Performance(t>±1.96). Conclusion: Under the excellent leadership and management environment definite organic Lean-NPD organizational culture significantly affects the operation can be seen. Lean-NPD of operational activities to provide value to customers, customer-oriented marketing activities can be seen that more important than anything. Lean NPD based on customer needs is key factor of growth.
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