무역박람회산업에서 증강현실 기술의 동향과 활용에 관한 탐색적 연구
A Study of the Technical Tendency of Augmented Reality and the Application in Trade Fair Industry
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The purpose of this study was to explore the trend and application of Augmented reality in the trade fare industry. The types of trade fare started from simple product exhibition and had developed through sample, general, trade, and professional exhibition. The virtual exhibition has been focused as the new type of exhibition. It is generally agreed that the virtual exhibition would be introduced to the trade fare and a cutting edge type of exhibition in the future. So, it would be meaningful to explore the recent trend of augmented reality technology and how to apply the technology to the trade fare. Documentary method was used for the study. The augment reality is generalized by introducing smart phone and widely used in trade fare field. It is recommended that the virtual exhibition would be specified as four steps. Also, it is suggested that the effectiveness and efficiency in fulfilling the purposes of the trade fare would be increased for the host, exhibitor, and host city of trade fare by using augmented reality.
Abstract
The purpose of this study was to explore the trend and application of Augmented reality in the trade fare industry. The types of trade fare started from simple product exhibition and had developed through sample, general, trade, and professional exhibition. The virtual exhibition has been focused as the new type of exhibition. It is generally agreed that the virtual exhibition would be introduced to the trade fare and a cutting edge type of exhibition in the future. So, it would be meaningful to explore the recent trend of augmented reality technology and how to apply the technology to the trade fare. Documentary method was used for the study. The augment reality is generalized by introducing smart phone and widely used in trade fare field. It is recommended that the virtual exhibition would be specified as four steps. Also, it is suggested that the effectiveness and efficiency in fulfilling the purposes of the trade fare would be increased for the host, exhibitor, and host city of trade fare by using augmented reality.
참고문헌 (19)
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