문화유산 정체성, 지역애착, 자기효능감, 장소 의미 및 행동의도 간의 경로모형 탐색: 중국 길림성 관광객을 대상으로
Exploring Path Models Among Cultural Heritage Identity, Area Attachment, Self-efficacy, Place Meaning, and Behavioral Intention: On the Visitors in Jilin Province of China
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초록
연구 목적: 본 연구의 목적은 위만황궁과 고구려왕릉의 박물관을 방문하는 관광객들을 대상으로 길림성 문화유산 정체성, 지역애착, 자기효능감, 장소애착, 장소 의미 및 행동의도 간의 경로모형을 탐색하기 위한 것이다. 연구 방법: 연구의 대상은 길림성 위만황궁과 고구려왕릉의 박물관을 방문하는 관광객들의 516명이다. 신뢰도, 평균값 및 상관관계의 분석 등을 위해, SPSS 25의 프로그램이 사용되었고, 경로모형을 탐색을 위해서는 LISREL 8.53이 사용되었다. 연구 내용: 박물관을 방문하는 관광객들을 대상으로 길림성 문화유산 정체성, 지역애착, 자기효능감, 장소애착, 장소 의미 및 행동의도 간의 경로모형을 확인한다. 결론 및 제언: ‘문화유산 정체성’이 ‘지역애착과 자기효능감’을 매개로 하여 ‘장소 의미와 행동의도’에 이르렀고, 이 경로모형에서 자기효능감은 지역애착에 대해 정적인 영향을 주는 선행변수로 작용했다. 그리고 문화유산 정체성은 각 장소 의미와 행동의도에 직접적인 영향을 주었다. 중국 길림성 지역에 대한 관광의 활성화를 위해서는, 길림성의 주민들이 역사적･문화적 유물의 보존, 유지, 관리 및 창출을 함으로써, 길림성 주민들의 문화유산 정체성의 심리적 자존감을 높여가야 할 것이다.
Abstract
The purpose of this study is to explore the path model of cultural heritage identity, local attachment, self-efficacy, place attachment, place meaning, and behavioral intention of tourists visiting museums of the Wiman Imperial Palace and Goguryeo Royal Tombs in Jilin Province, China. The subjects are 516 tourists visiting the museums. For the analysis of reliability, average value, and correlation, the program of SPSS 25 is used, and to explore the path model, LISREL 8.53 is used. For tourists visiting the museums, the path model between Jilin Province cultural heritage identity, local attachment, self-efficacy, place attachment, place meaning, and behavioral intention is confirmed. ‘Cultural heritage identity’ reaches ‘place meaning and behavioral intention’ through ‘local attachment and self-efficacy’, and in this path model, self-efficacy serve as a leading variable that had a positive effect on local attachment. And cultural heritage identity directly affects each place meaning and behavioral intention. In order to revitalize tourism in Jilin Province, China, residents of Jilin Province should enhance the psychological self-esteem of the cultural heritage identity of Jilin Province residents by preserving, maintaining, managing and creating historical and cultural heritage.
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