최종사용자 만족도 구성요인에 대한 연구 : 어플리케이션 마켓을 중심으로
Variables Affecting End-User Satisfaction in Application Market
0
조회
0
다운로드
8
인용
0
참고문헌
키워드
초록
Over the last two decades, many information system researchers have developed the variables of information system using the measurement of user satisfaction. In context, this research developed the measurement of user satisfaction in smartphone application market and compared the difference of user satisfaction factors between Adroid market and App store. The results indicated that satisfaction of App store was more than that of Adroid market. The information system and customer-oriented factors of App store were higher than that of Adroid market.
Abstract
Over the last two decades, many information system researchers have developed the variables of information system using the measurement of user satisfaction. In context, this research developed the measurement of user satisfaction in smartphone application market and compared the difference of user satisfaction factors between Adroid market and App store. The results indicated that satisfaction of App store was more than that of Adroid market. The information system and customer-oriented factors of App store were higher than that of Adroid market.
참고문헌 (34)
- 김계수, "AMOS 18. 0 구조방정식 무형분석" (2010), 하나래아카데미
- 김계수, "고객지향적인 서비스운영활동이 고객만족에 미치는 영향에 관한 연구", 품질경영학회지, 29(2), pp.76~92 (2001), 한국품질경영학회
- 김계수, "서비스 품질요인이 고객만족 에 미치는 영향에 관한 연구", 품질경영학회지, 28(3), pp.31~43 (2000)
- 김규호, "스마트디바이스의 정의와 생태계, 시사점", Guest Article, 7, pp.55~63 (2011)
- 김상철, "의료기관의 서비스 지향성, 종업원 직무만족, 고객지향성이 경영성과에 미치는 영향", 품질경영학회지, 30(2), pp.2~25 (2002), 한국품질경영학회
- 김종대, "모바일 시장에 부는 기회의 바람, 앱스토어", LG Business Insight, 8(19), pp.17~35 (2009)
- 앱스토어 도입과 모바일 서비스의 진화, "곽진민", KT경제경영연구소, ~ (2010)
- 배재권, "스마트폰의 기능적 속성이 채택 결정요인에 미치는 영향", e-비즈니스연구, 9(4), pp.337~361 (2008), 국제e-비즈니스학회
- 통신사업자의 애플리케이션 스토어 활용 전략, "임언석", KT경제경영연구소, ~ (2009)
- 와이즈인포, "스마트폰 시장 기술 및 연관산업 동향 리포트" (2009), Mobile Info
- 2011년 상반기 스마트폰 이용실태조사, "한국인터넷진흥원", ~ (2011)
- 한국정보통신산업협회, "미국에서 보급되는 스 마트폰과 모바일 미들웨어", ~ (2004)
- Abdinnour-Helm, S. F., "Using the End-User Computing Satisfaction(EUCS)Instrument to Mesure Satisfaction with a Web Site", Decision Sciences, 36(2), pp.341~364 (2005)
- Bailey, J. E., "Development of a Toll for Measuring and Analyzing Computer User Satisfaction", Management Science, 29(5), pp.530~545 (1983)
- Churchill, G. A., "A Paradigm for Developing Better Measures of Marketing Constructs", Journal of Marketing Research, 16(1), pp.64~73 (1979)
- Conrath, D. W., "What is being done to measure user satisfaction with EDP", MIS?, 1990, pp.19(1), 7~19
- Davis, F. D., "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology", MIS Quarterly, 13(3), pp.318~340 (1989)
- Spriensma, G. J., "The impact of app discounts and the impact of being a featured app" (2012), Distimo Publicatio
- Doll, W. J., "The Measurement of End-User Computing Satisfaction", MIS Quarterly, 12(2), pp.258~274 (1988)
- Gallagher, C. A., "Perceptios of the value of a Management Information System", Academy of Management Journal, 17(1), pp.46~55 (1974)
- "Market Share Analysis: Mobile Devices, Worldwide, 1Q11"[URL]
- The Development of an MIS Satisfaction Questionnaire: An Instrument for Evaluating User Satisfaction with Turnkey Decision Support Systems, "Jenkins, A. M.", Indiana University, ~ (1985)
- Kelley, S. W., "Developing Customer Orientation Among Service Employees", Journal of the Academy of Marketing Science, 20(1), pp.27~36 (1994)
- Larcker, D. F., "Perceived Usefulness of Information : A Psychometric Examination", Decision Sciences, 11(1), pp.121~134 (1980)
- Levitt, T., "Marketing Success through Differentiation-of Anything", Harvard Business Review, pp.83~91 (1980)
- Mahmood, M. A., "Variables Affecting Information Technology End-User Satisfaction : A Meta-Analysis of the Empirical Literature", International Journal of Human-Computer Studies, 52(5), pp.751~771 (2000)
- Melone, N. P., "A Theoretical Assessment of the User-Satisfaction Construct in Information Systems Research", Management Science, 36(1), pp.76~91 (1990)
- Michaels, R. E., "Measuring Customer Orientation of Salespeople; A Replication with Industrial Buyers", Journal of Marketing Research, 22(4), pp.443~446 (1985)
- Nunnally, J. C., "Psychometric Theory, 2nd ed" (1978), McGraw- Hill Book Company
- "Android to dominate smartphone growth, Windows Phone will beat BlackBerry"[URL]
- Pikkarainen, K., "The measurement of end-user computing satisfaction of online banking services : empirical evidence from Finland", International Journal of Bank Marketing, 24(3), pp.158~172 (2006)
- Ruekert, R. W., "Developing a Market Orientation : An Organizational Strategy Perspective", International Journal of Research in Marketing, 9(3), pp.225~245 (1992)
- Saxe, R., "the SOCO Scale : A Measure of the Customer Orientation of salespeople", Journal of Marketing Research, 19(3), pp.343~351 (1982)
- Somers, T. M., "Confirmator Factor Anlysis of the End-User Computing Satisfaction Instrument : Replication withing an ERP Domain", Decision Sciences, 34(3), pp.595~621 (2003)
