얼굴색에 따른 상의 의복색 이미지와 선호도 평가 - 지각자의 성별을 중심으로 -
Preference and Image Evaluation of Upper Garment Color to Complexion - Focused on Perceiver's Genders -
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The purpose of this study was to find out preference and image evaluation by upper garment color to complexion and perceiver's genders. This study is based on the quasi-experimental study method with contents analysis method and experimental method. Experiment was conducted by gathering opinions by poll, with twelves operational stimulants which are one model wearing six difference upper garment colors by two complexions and checking the typical reactions of perceiver. The result of this study suggests the following. Firstly, charm, gorgeousness, femininity, modesty, youth, and familiarity were came out as the result of factor analysis of complexion and upper garment colors. Secondly, on the stimulus of faced make-up was evaluated as more charm, gorgeousness, femininity to male subjects, but bare face was evaluated younger to female subjects. On the stimulus of upper garment colors, salmon pink was evaluated as more charm, femininity, modesty, and youth to male subjects, while red upper garment color was evaluated as more modesty and youth to female subjects. Thirdly, in preference rate, female subjects normally preferred bare face. Male subjects preferred pind and red T-shirts, but female preferred orange-red and medium-brown. Through these results, it is confirmed that the complexion and upper garment color were influential variables in the research on bust image perception and preference against a female model in her 20s.
Abstract
The purpose of this study was to find out preference and image evaluation by upper garment color to complexion and perceiver's genders. This study is based on the quasi-experimental study method with contents analysis method and experimental method. Experiment was conducted by gathering opinions by poll, with twelves operational stimulants which are one model wearing six difference upper garment colors by two complexions and checking the typical reactions of perceiver. The result of this study suggests the following. Firstly, charm, gorgeousness, femininity, modesty, youth, and familiarity were came out as the result of factor analysis of complexion and upper garment colors. Secondly, on the stimulus of faced make-up was evaluated as more charm, gorgeousness, femininity to male subjects, but bare face was evaluated younger to female subjects. On the stimulus of upper garment colors, salmon pink was evaluated as more charm, femininity, modesty, and youth to male subjects, while red upper garment color was evaluated as more modesty and youth to female subjects. Thirdly, in preference rate, female subjects normally preferred bare face. Male subjects preferred pind and red T-shirts, but female preferred orange-red and medium-brown. Through these results, it is confirmed that the complexion and upper garment color were influential variables in the research on bust image perception and preference against a female model in her 20s.
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