얼굴색,의복색 및 지각자 연령에 따른 이미지 지각과 선호도 연구

Abstract

The purpose of this study was to find out preference and image evaluation by garment color to complexion and perceiver's ages which were 20's～30's and 40's～50's. This study is based on the quasi-experimental study method with contents analysis method and experimental method. Experiment was conducted by gathering opinions by poll, with twelves operational stimulants which are one model wearing six difference upper garment colors by two complexions and checking the typical reactions of perceiver. The result of this study suggests the modesty, familiarity following. Firstly, on the stimulus of faced no make-up was evaluated as more modesty, familiarity to 20's-30's. Secondly, On the stimulus of garment colors, red was evaluated as more charm, femininity, and youth to 40's～50's. Thirdly, the result of three-way ANOVA on ages, complexion, and garment colors, there were significant in femininity, youth, and familiarity especially 40's～50's evaluated on red and orange colors by complexion conditions. Fourth, the perceiver's preference for the complexion and perceiver's ages, 40's～50's liked red garment color when faced make-up. Through these results, it is confirmed that the complexion and garment color were influential variables in the research on bust image perception and preference against a female model in her 20s.