강원지역 종합건강검진 재방문 의도에 대한 영향요인: 직원친절도의 조절효과
Impact factors of revisit intention in health examinations and moderator effects of kindness of staff: Focusing on participants of Korea Association of Health Promotion, Gangwon Branch
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Objectives: The purpose of this study is to analyse impact of factors associated with health examination, concerning participants' revisit intention. In particular, this study is to investigate moderator effect of kindness of staff in the situation where participants are not satisfied with the time required for health examination. Methods: The sample size is 246, who participated health examinations in 2017 with Gangwon branch, Korea Association of Health Promotion; and, who are twenty years of age and over (male:100, female: 145). Impact factors are analysed by multiple linear regression analysis. Results: Findings of this research show that there are positively moderator effects depending on the level of satisfaction on kindness of staff in the condition where ‘time required’ is associated. Revisit intention varies from 6.281 to 9.026: the former is in the condition where the level of satisfaction is low with kindness of staff, and the latter is in the condition where the level of satisfaction is high with that, and the both are in the condition where the level of satisfaction is low with the factor of ‘time required.’ Conclusions: This research suggests that enhancing the level of kindness of staff be a powerful strategy for health examination institutions to enhance the level of revisit intention of participants, in the situation where there are limits of control over time required for health examination process.
Abstract
Objectives: The purpose of this study is to analyse impact of factors associated with health examination, concerning participants' revisit intention. In particular, this study is to investigate moderator effect of kindness of staff in the situation where participants are not satisfied with the time required for health examination. Methods: The sample size is 246, who participated health examinations in 2017 with Gangwon branch, Korea Association of Health Promotion; and, who are twenty years of age and over (male:100, female: 145). Impact factors are analysed by multiple linear regression analysis. Results: Findings of this research show that there are positively moderator effects depending on the level of satisfaction on kindness of staff in the condition where ‘time required’ is associated. Revisit intention varies from 6.281 to 9.026: the former is in the condition where the level of satisfaction is low with kindness of staff, and the latter is in the condition where the level of satisfaction is high with that, and the both are in the condition where the level of satisfaction is low with the factor of ‘time required.’ Conclusions: This research suggests that enhancing the level of kindness of staff be a powerful strategy for health examination institutions to enhance the level of revisit intention of participants, in the situation where there are limits of control over time required for health examination process.
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