피드백이 추가된 하이브리드 협력이 의사결정에 미치는 영향: 숨겨진 속성 과제를 중심으로
The Effect of Feedback-Enhanced Hybrid collaboration on Group Decision Making in Hidden Profile Situations
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초록
하이브리드 협력이란 개인이 먼저 과제를 수행한 다음 그 결과를 이용하는 협력 방식을 가리킨다. 선행연구에서 이 방식이, 처음부터 협력하게 하는 방식에 비해 아이디어 산출과제에서 더 우수한 성과를 보인다는 것이 확인되었다. 본 연구에서는 하이브리드 방식에 피드백을 추가하는 새로운 협력 방식을 제안하고 의사결정 과제에서 그 효과를 검증하였다. 피드백이란 과제에 참여한 구성원들이 수행 결과에 대해 서로 코멘트를 주고받는 활동으로, 본 연구에서는 개별 구성원의 의사결정문을 대상으로 하였다. 의사결정 장면에서의 피드백 활동의 효과를 알아보기 위해, 숨겨진 속성 과제를 사용하였다. 이 과제에서는 집단 구성원들이 공유되지 않은 특수한 정보를 공유할 때 비로소 정확한 의사결정을 내릴 수 있다는 특징이 있다. 267명의 대학생 참가자를, 처음부터 함께 과제를 수행하는 전통적 협력 조건, 하이브리드 협력 조건, 그리고 피드백이 추가된 하이브리드 협력 조건으로 나누어 과제를 수행하게 한 다음, 의사결정과 토론의 질을 비교하였다. 의사결정의 질은 의사결정의 정확성으로, 토론의 질은 토론 강도와 토론 편향으로 각각 분석하였다. 토론 강도는 시간당 언급된 정보의 양으로, 토론 편향은 비공유 정보 대비 공유 정보의 언급 비율로 계산되었다. 실험 결과, 피드백이 추가된 하이브리드 협력 집단에서의 의사결정이 가장 정확하였고, 하이브리드 집단과 전통적 집단에서의 차이는 유의미하지 않았다. 토론 강도에서는, 피드백이 추가된 협력 집단이 가장 높았고, 이어서 하이브리드 협력 집단이, 그리고 전통적 협력 집단이 가장 낮았다. 토론 편향의 경우, 세 협력 방식에서 유의미한 차이가 발견되지 않았다. 이상의 결과는 피드백을 이용한 협력이, 기존의 다른 협력 방식에 비해, 숨겨진 속성 과제에서 집단 의사결정의 성과를 높일 수 있음을 보여준다.
Abstract
Hybrid collaboration is a method where individuals first tackle tasks independently before utilizing their outcomes collaboratively. Prior studies have demonstrated its superiority in idea generation tasks over starting with collaboration from the outset. This research introduces an innovative collaborative method by integrating feedback into the hybrid collaboration and examines its effect on a decision-making task. To assess the effectiveness of feedback, a hidden profile task was employed. The experiment was conducted with 267 undergraduate students, who were randomly assigned to one of three conditions: traditional collaboration(working together from the start), hybrid collaboration, and feedback-enhanced hybrid collaboration. Participants carried out tasks under these conditions, with their performance later evaluated to compare the decision quality and the discussion quality. Decision quality was evaluated based on accuracy, while discussion quality was measured through intensity and bias. Findings indicated that the feedback-enhanced hybrid collaboration achieved the highest decision accuracy, with no significant difference between hybrid and traditional collaboration. Discussion intensity was highest in the group with feedback-enhanced hybrid collaboration, followed by the hybrid collaboration, and finally, the traditional collaboration. No significant differences in discussion bias were detected across the various collaboration methods. These findings imply that integrating feedback into collaborative processes can improve group decision-making performance in hidden profile situations.
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