Industrial Market Analysis System for Supporting Technology Commercialization of SMEs
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
Small and medium enterprises need a wide range of information regarding technologies, industries, market conditions, other companies, and products to facilitate identification of new growth opportunities and to respond quickly to changes in the business environment. Collecting such information, however, requires the input of resources (human resources, cost, and time), and the lack of marketability resulting from the shortage of such resources is often cited as the reason small and medium often fail in their effort to commercialize their technology. The purpose of this study was to analyze the environmental factors such as market concentration and the current level of competition to enable companies to make the necessary decisions when considering market entry following R&D planning and technology commercialization, or after the development of a new product. Also, an expert-based 5FORCE analysis can be performed using the KMAPS, an industry and market intelligence system: this facilitates automatic production of analyses based on the corporate finance and transaction data. The key contribution of the study is that it facilitates conveniently and quickly analyzing the 5 Forces, which had been a difficult task in the environmental analysis, and that the outcomes of this study empower companies in the decision-making process.
Abstract
Small and medium enterprises need a wide range of information regarding technologies, industries, market conditions, other companies, and products to facilitate identification of new growth opportunities and to respond quickly to changes in the business environment. Collecting such information, however, requires the input of resources (human resources, cost, and time), and the lack of marketability resulting from the shortage of such resources is often cited as the reason small and medium often fail in their effort to commercialize their technology. The purpose of this study was to analyze the environmental factors such as market concentration and the current level of competition to enable companies to make the necessary decisions when considering market entry following R&D planning and technology commercialization, or after the development of a new product. Also, an expert-based 5FORCE analysis can be performed using the KMAPS, an industry and market intelligence system: this facilitates automatic production of analyses based on the corporate finance and transaction data. The key contribution of the study is that it facilitates conveniently and quickly analyzing the 5 Forces, which had been a difficult task in the environmental analysis, and that the outcomes of this study empower companies in the decision-making process.
참고문헌 (19)
- Survey on R&D and commercialization of SMEs, "KBIZ", KBIZ, ~ (2015)
- 유형선, "표준통계분류를 이용한 내수시장 규모 추정방법에 관한 연구", 기술혁신학회지, 18(3), pp.387~415 (2015), 한국기술혁신학회
- C. S. Fleisher, "Strategic and competitive analysis: methods and techniques for analyzing business competition", pp.457~ (2003), Prentice Hall
- J. S. Bain, "Barriers to new competition, vol. 3", pp.5~ (1956), Harvard University Press
- M. S. Hunt, "Competition in the major home appliance industry 1960-1970", Doctor, pp.1972
- M. E. Porter, "How competitive forces shape strategy", Harvard Business Review, 57(2), pp.137~145 (1979)
- Michael E. Porter, "The Structure within Industries and Companies' Performance", The Review of Economics and Statistics, 61(2), pp.214~227 (1979), JSTOR[DOI]
- M. E. Porter, "Competitive strategy: Techniques for analyzing industries and competitors" (1980), Collier Macmillan Publishers
- Joe S. Bain, "Relation of Profit Rate to Industry Concentration: American Manufacturing, 1936-1940", The Quarterly Journal of Economics, 65(3), pp.293~324 (1951), Oxford University Press (OUP)[DOI]
- Norman R. Collins, "Price-Cost Margins and Industry Structure", The Review of Economics and Statistics, 51(3), pp.271~286 (1969), JSTOR[DOI]
- N. K. Chidambaran, "An Investigation of the Performance of the U.S. Property-Liability Insurance Industry", The Journal of Risk and Insurance, 64(2), pp.371~381 (1997), JSTOR[DOI]
- Peter M. Ralston, "A Structure-Conduct-Performance Perspective of How Strategic Supply Chain Integration Affects Firm Performance", Journal of Supply Chain Management, 51(2), pp.47~64 (2015), Wiley[DOI]
- Bahaa Sobhi AbdeLatif Awwad, "Market power and performance: An Islamic banking perspective", Corporate Ownership and Control, 15(3-1), pp.163~171 (2018), Virtus Interpress[DOI]
- Bishwanath Goldar, "Trade Liberalization and Price-cost Margin in Indian industries", The Developing Economics, 43(3), pp.329~421 (2005)[DOI]
- R. H. Lande, "Wealth Transfers as the Original and Primary Concern of Antitrust : The Efficiency Interpretation Challenged", Hastings LJ, 34(1), pp.65~151 (1998)[DOI]
- Michelle M. Katics, "The Effect of Rising Import Competition on Market Power: A Panel Data Study of US Manufacturing", The Journal of Industrial Economics, 42(3), pp.277~286 (1994), JSTOR[DOI]
- Anne M. Carroll, "An Empirical Investigation of the Structure and Performance of the Private Workers' Compensation Market", The Journal of Risk and Insurance, 60(2), pp.185~207 (1993), JSTOR[DOI]
- Market Structure and Monopoly Regulation, "G. U. Lee", KDI, ~ (1997)
- Industrial concentration and market structure in Korean industry, Targeting the mining and service industries, "J. H. Lee", KDI, ~ (2007)