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문화, 이해관계자 압력 및 자선적 CSR —중국 내 미국과 일본계 다국적기업 자회사에 대한 비교분석—

Culture, Stakeholders, and Philanthropic CSR –Comparative Analyses on US and Japanese MNE Subsidiaries in China–

김광호|박병일|류용규
일본연구소 (INSTITUTE OF JAPANESE STUDIES)|2019.03|일본연구 (Journal of Japanese Studies)|제79호|pp. 7-27|DOI 10.15733/jast.2019..79.7

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참고문헌

주제분류일본어와문학

초록

Abstract

This research examines to what extent local primary and secondary stakeholders affect multinational enterprise (MNE) subsidiaries' philanthropic corporate social responsibilities (CSR) activities in a host country. Drawing on the stakeholder perspective on the firm, we developed a conceptual model which was empirically tested, using partial least squares analysis. The sample consists of US and Japanese MNE subsidiaries operating in China. Our findings demonstrate that primary stakeholders have a greater impact on CSR activities than secondary stakeholders do in general. However, we find that both 'internal managers and employees' (primary stakeholder) and 'local community' (secondary stakeholder) function as a vehicle to promote Japanese MNE subsidiaries’ CSR activities in China. Based on these results, the study offer useful policy implications for Chinese government.

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관련 논문AI추천

The relationship between primary stakeholders’ pressure and Japanese subsidiaries’ CSR in Korea박병일일본연구소 · 일본연구2015 · 제64호다국적기업 자회사의 한국시장 기부활동: 탐색적 실증분석홍성진경영경제연구소 · 아태비즈니스연구2022 · 제13권 제3호다국적기업의 중국시장 현지화 전략과 사회적 책임 활동의 보완적 관계에 대한 연구유재욱대한경영정보학회 · 경영과 정보연구2015 · 제34권 제1호다국적기업의 중국시장 사회적 책임 활동에 대한 진단과 제안유재욱대한경영정보학회 · 경영과 정보연구2013 · 제32권 제3호Analysis on Corporate Social Responsibility (CSR) of Multinational Corporations (MNC) in China정상은, 한석희한국세계지역학회 · 세계지역연구논총2008 · 제26권 제2호서비스 산업 내 다국적기업 자회사의 사회공헌활동(CSR) 결정요인김지혜, 박병일한국전략경영학회 · 전략경영연구2015 · 제18권 제1호

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