배달앱 서비스산업을 둘러싼 법적 이슈와 과제

Abstract

Over the last a few years, O2O aps and companies have mashroomed. O2O stands for the process of going online to offline. Consumers can go online to find something they can use offline. One example would be an online food ordering service that allows consumers to choose a food restaurant from their mobile phones, like "Yogiyo", "Baedal Minjok" or "Baedaltong". These companies are food delivery app providers that allows people to order meals online, and have the dishes delivered to their doorsteps. Customers may order anywhere through any mean including online, mobile, offline and the meals will be delivered via any channel at anytime. Payment can be amongst others either by credit card or cash, with the local restaurant returning a percentage to the online food company. This means mobile application for food delivery service included searching functions for related whole information and users' reviews, easy-to-use payment and systematic business networking with lots of offline food restaurants. This mobile application service for food delivery is expected tremendous potential growth. These services give many advantages to both the local restaurants and consumers who participate in online ordering app. For example, the restaurant is able to take more orders with fewer staff. They do not need a hostess to be one phone to take the order. They save the cost. In addition to restaurant advantages, the consumer is able to order at will when they have time to and what they want. However, there are disadvantage for online ordering too. Consumers are not able to know the quality of meals exactly and experienced unexpected disadvantages frequently. In addition, almost online food delivery platforms focus substantially on holding the market share rather than on the audit, supervision and management of partner local restaurants. This irresponsibility causes many problems. The association of consumer has been exposing the problems of it in the last a few years. In the report of it, the problems of online food ordering service is mainly concentrated on the quality of goods, delivery and payment and so on. In this study, firstly, considering these problems and to protect consumers, liability of internet sale intermediary in the Act on Consumer Protection in the Electronic Commerce Transaction, Etc is analysed and suggest some solution. In addition, it is proposed that considering online food ordering app service is startup business, various measures supporting this business should be equipped and tried.