한류스타: 한국산 제품의 소비심리에 미친 영향과 정보발신인 효과에 관한 연구
Hallyu Stars: Effects on Evaluations and Purchase Intentions of Made-in-Korea Products and Their Source Effects
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Abstract
Hallyu Stars: Effects on Evaluations and Purchase Intentions of Made-in-Korea Products and Their Source EffectsKang, DongKyoon*Hong, Sung-Tai**This study investigated effects of Hallyu Star on product evaluations and purchase intentions of made-in-Korea products. It also studied source effects of Hallyu Star. To accomplish purposes of the study, it asked questions 173 persons living in Fukuoka, Japan. The results of the study show that changes in country image resulted from Hallyu Star influence on Japanese consumers' reponses to made-in-Korea products. In this study, attitudes toward Hallyu Star and source effects of Hallyu Star were most prominent at female respondents aged 40 and over. And Hallyu Star's source effects appear to be somewhat different according to product types. Based on major findings of the study, this study discusses both academic and practical issues and provides a suggestion for future studies.
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