Travel Experience Sharing on Social Media: Influence of Social Media Use Experience and Trip Characteristics
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The purpose of this study was to examine the influence of general and situational factors that trigger travel experience sharing on social media. General influencing factors include ‘experience sharing tendency’ and ‘social media use behavior’, and ‘characteristics of a trip’ were treated as situational factors. A survey was conducted for empirical test and a total of 156 responses from Korean and Uzbekistan university students was used for analyses. The results indicate that both of the general factors including information sharing frequency and daily social media use are significant to affect travel experience sharing on social media. Also length of trip and number of companions, among trip characteristics, appear to significantly impact the behavior of passing on travel-related experiences on social media. This study supports the significance of situational factors on travelers’ behavioral outcomes of experience sharing. Practical implications and directions for future research are addressed.
Abstract
The purpose of this study was to examine the influence of general and situational factors that trigger travel experience sharing on social media. General influencing factors include ‘experience sharing tendency’ and ‘social media use behavior’, and ‘characteristics of a trip’ were treated as situational factors. A survey was conducted for empirical test and a total of 156 responses from Korean and Uzbekistan university students was used for analyses. The results indicate that both of the general factors including information sharing frequency and daily social media use are significant to affect travel experience sharing on social media. Also length of trip and number of companions, among trip characteristics, appear to significantly impact the behavior of passing on travel-related experiences on social media. This study supports the significance of situational factors on travelers’ behavioral outcomes of experience sharing. Practical implications and directions for future research are addressed.
참고문헌 (51)
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