Substitute Textile Preferences for Eco-Friendly Leather Goods: Focusing on Shoes and Bags
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
In the 21st century, the demand for eco-friendly leather, such as eco-leather and vegan leather, is steadily increasing. This study examines the influence of eco-friendliness on consumers’ purchasing intentions and the possibility of eco-friendly changes in the fashion accessory market, which is dominated by leather material and leather substitutes. This study administered a questionnaire survey to 227 males and females between 20 and 60 years of age in Korea. With a 5-point Likert scale, data were collected on evaluation criteria when purchasing shoes and bags and purchasing intention of various leather substitute materials according to the democratic variables. The eco-friendliness attitude was divided into eco-consciousness and green behavior. As the eco-friendly attitude increased, most purchasing standards increased, but the purchasing criteria, such as trends, brands, and prices, did not correlate with the eco-friendly attitude. The eco-consciousness of a consumer had a high correlation with the design evaluation criteria, while the green behavior of the consumer aligned with durability and comfort criteria when purchasing a bag. There was a preference for recycled leather, vegetable leather, synthetic leather, and chemical leather, and the fabric type was ranked as natural fiber, biodegradable fiber, and synthetic fiber. Consumers with both green behavior and eco-consciousness are more likely to purchase biodegradable textiles and vegetable leather for the material of shoes and bags.
Abstract
In the 21st century, the demand for eco-friendly leather, such as eco-leather and vegan leather, is steadily increasing. This study examines the influence of eco-friendliness on consumers’ purchasing intentions and the possibility of eco-friendly changes in the fashion accessory market, which is dominated by leather material and leather substitutes. This study administered a questionnaire survey to 227 males and females between 20 and 60 years of age in Korea. With a 5-point Likert scale, data were collected on evaluation criteria when purchasing shoes and bags and purchasing intention of various leather substitute materials according to the democratic variables. The eco-friendliness attitude was divided into eco-consciousness and green behavior. As the eco-friendly attitude increased, most purchasing standards increased, but the purchasing criteria, such as trends, brands, and prices, did not correlate with the eco-friendly attitude. The eco-consciousness of a consumer had a high correlation with the design evaluation criteria, while the green behavior of the consumer aligned with durability and comfort criteria when purchasing a bag. There was a preference for recycled leather, vegetable leather, synthetic leather, and chemical leather, and the fabric type was ranked as natural fiber, biodegradable fiber, and synthetic fiber. Consumers with both green behavior and eco-consciousness are more likely to purchase biodegradable textiles and vegetable leather for the material of shoes and bags.
참고문헌 (19)
- Amalia, C, "Sweet potato (Ipomoea batatas L.) Based microbial cellulose as advanced biomaterial for sustainable leather production", Suranaree Journal of Science &Technology, 26(1) (2019)
- Bang, S. K, "A study on fashion accessory consumer’s purchasing behavior: Focusing on women’s shoes and handbag", master, pp.2003
- 한동일, "친환경 태도와 친환경의류제품 구매에 따른 여성 소비자의 유형화 및 특성", 한국의류산업학회지, 15(5), pp.815~824 (2013), 한국의류산업학회
- Karell, E, "A mixed-method study of design practices and designers’ roles in sustainable-minded clothing companies", Sustainability, 12(11), pp.1~25 (2020)[DOI]
- 김지영, "40-50대 남성화 소비자 세분화에 따른 구매평가기준 연구", Journal of Integrated Design Research, 16(4), pp.81~90 (2017), 디자인연구소[DOI]
- 김연신, "친환경제품구매 결정요인들에 관한 모델", 아시아마케팅저널, 8(2), pp.1~26 (2006), 한국마케팅학회
- Kleinhueckelkotten, S, "Social acceptability of more sustainable alternatives in clothing consumption", Sustainability, 11(22), pp.1~18 (2019)[DOI]
- Mainieri, T, "Green buying : The influence of environmental concern on consumer behavior", The Journal of Social Psychology, 137(2), pp.189~204 (1997)
- 문선정, "환경마크에 대한 소비자의 지각이 제품평가에 미치는 영향", 소비자학연구, 24(1), pp.99~123 (2013), 한국소비자학회
- Minton, A. P, "The effects of environmental concern on environmentally friendly consumer behavior : An exploratory study", Journal of Business Research, 40(1), pp.37~48 (1997)
- 박혜령, "오가닉 의류제품에 대한 대학생 소비자의 품질평가기준과 구매의도", 한국산학기술학회논문지, 16(11), pp.8001~8011 (2015), 한국산학기술학회[DOI]
- Rausch, T. M, "Bridge the gap : Consumers’ purchase intention and behavior regarding sustainable clothing", Journal of Cleaner Production, 278, pp.1~35 (2021)[DOI]
- Seok, H. J, "Attitudes inward clothing and green store usage, followed by green store user’s consciousness of the environment", Journal of the Korean Home Economics Association, 43(6), pp.171~182 (2005)
- 손미영, "온라인 패션광고의 지속가능성 평가에 대한 소비자 혁신성 효과", 감성과학, 19(2), pp.43~54 (2016), 한국감성과학회
- Su, J, "Sustainable clothing : Perspectives from US and Chinese young millennials", International Journal of Retail & Distribution Management, 47(11), pp.1141~1162 (2019)[DOI]
- "What is vegetable tanned leather"[URL]
- Wood, J, "Bio-inspiration in fashion-a review", Biomimetics, 4(1), pp.16~ (2019)
- 윤소희, "지속 가능한 친환경 가죽소재에 관한 연구", 한국디자인문화학회지, 24(4), pp.251~262 (2018), 한국디자인문화학회
- 유지헌, "친환경 패션 제품의 객관적ㆍ주관적 속성 평가 연구", 한국의상디자인학회지, 14(2), pp.113~125 (2012), 한국의상디자인학회[DOI]