온라인 구매후기에 나타난 소비자의 비건 패션제품 평가 차원
Evaluation of Vegan Fashion Products by Consumers in Online Review
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This study examines customer reviews from online stores of Korean vegan fashion brands to determine thequalities that customers value in vegan fashion items. For this purpose, we conducted a case study of onlinereviewsㅡ2,285 reviews were collected and analyzed. The results are as follows: The clothing evaluation criteria for veganfashion products can be divided into four categories: aesthetics, material characteristics, affordability, and characteristics. This suggests that evaluation standards for vegan fashion items operate at multiple levels. The animal welfare aspectof the product was the most important factor, followed closely by how well the clothes fit. High-quality vegan materialsand the use of recycled materials that are environmentally friendly were emphasized. The findings of this study suggestthat even for vegan products, stylistic features remain an essential component of fashion items. To understand the mainaspects of clothing evaluation criteria in the current vegan fashion market, this study differs from other studies in thatit examined online reviews of vegan fashion brands. This comprehensive analysis contributes to a deeper understandingof customer preferences and highlights the importance of ethical considerations alongside style in the evaluation ofvegan fashion items, providing valuable insights for the industry. Moving forward, this study is significant in suggestingthat vegan fashion brands should develop their products as well as their brands, capitalizing on the demand for ethicallyconscious and stylish options.
Abstract
This study examines customer reviews from online stores of Korean vegan fashion brands to determine thequalities that customers value in vegan fashion items. For this purpose, we conducted a case study of onlinereviewsㅡ2,285 reviews were collected and analyzed. The results are as follows: The clothing evaluation criteria for veganfashion products can be divided into four categories: aesthetics, material characteristics, affordability, and characteristics. This suggests that evaluation standards for vegan fashion items operate at multiple levels. The animal welfare aspectof the product was the most important factor, followed closely by how well the clothes fit. High-quality vegan materialsand the use of recycled materials that are environmentally friendly were emphasized. The findings of this study suggestthat even for vegan products, stylistic features remain an essential component of fashion items. To understand the mainaspects of clothing evaluation criteria in the current vegan fashion market, this study differs from other studies in thatit examined online reviews of vegan fashion brands. This comprehensive analysis contributes to a deeper understandingof customer preferences and highlights the importance of ethical considerations alongside style in the evaluation ofvegan fashion items, providing valuable insights for the industry. Moving forward, this study is significant in suggestingthat vegan fashion brands should develop their products as well as their brands, capitalizing on the demand for ethicallyconscious and stylish options.
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