아름다움의 심리적 권력: 성별, 영역별 미(美)권력 차이를 중심으로
Psychological Power of Beauty: Focused on Gender Difference and Life-domain Difference
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본 연구는 아름다운 외모가 사회적 존재로서 개인의 삶 전반에 미치는 영향을 알아보기 위해 얼굴의 아름다움 정도에 따라 대상 인물에 대한 응답자들의 평가가 어떻게 달라지는지 분석하였다. 연구결과 사람들은 외모가 아름다울수록 그 사람의 지적능력과 대인관계 능력을 뛰어나게 지각하고, 삶에 대한 만족도가 높을 것으로 추론하였다. 그런데, 이와 같은 외모 아름다움의 영향력(즉, 미권력)은 삶의 영역에 따라, 그리고 성별에 따라 다른 것으로 드러났다. 개인특성, 가정, 직장, 문화여가생활과 같은 사적 생활영역(private life domain)에 대한 추론에서는 아름다움이 뚜렷한 정(+)적 영향력을 보였지만, 경제생활, 사회참여 및 정치생활과 같은 공적 생활영역(public life domain)에서는 아름다움의 영향력이 미미하거나 나타나지 않았고 특히 여성의 아름다움은 남성에 비해 미(美) 권력의 범위가 제한적인 것으로 드러나서, 아름다움의 권력은 여성보다 남성에게서 강력하고 광범위하게 형성된 것으로 밝혀졌다. 마지막으로 본 연구의 결과를 실무적으로 어떻게 적용할 수 있는지 몇 가지 함의점을 제시하였고, 연구의 한계점에 대해서도 논의하였다.
Abstract
This study aims to find out the influence of beauty on one's overall life. To examine the power of beauty, we used projective still-photo technique for survey questionnaire. The results show that people think and infer that beautiful people are more satisfactory on overall life than less beautiful ones. Also the “power of beauty” have influence on evaluation of personal characters, family life, business life and leisure life. In contrast, participants did not think that beautiful person have better economic, social and political ability. Beautiful appearance influence on intellectual ability, business and occupational ability, economic ability, and relationship ability mostly. Furthermore, Beauty can be regarded as exerting power more on man than women in most of the three domains: Individual characteristics (innate personal characters), personal life (family, business, and leisure life), and public life (economic, social, and political life). Especially, man's beauty have an effects on his ability most of all life domain, buth woman's beauty have an limited effects on personal characteristics, and private life domain. Current research is meaningful in synthetically and systematically finding out the influence of beauty which is prevailing in this society, and extracting unconscious thoughts of individuals therefore ascertaining unconscious and in-depth psychological background of the power of beauty.
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