역발상 패키지디자인이 소비자인식에 미치는 영향에 관한 연구

Abstract

Everyday many products have been developed into the market in order to make consumers choose these products conveniently we need differentiation. Differentiation is for attracting new consumers and make differentiations with other products, also guiding the purchasing behavior of customers. Package design not only for protecting the products and the circulation of the products and other basic function, also is the advertisement in the marketing for face to face communication just like a salesman. According to stimulate and persuading the consumer psychology like a advertisement marketing. Consumers see the products, feel excitement, want to buy, recall and want to buy again. Before consumers buy the products through the different package design which use the different visual design elements can attract the consumers to buy it . Through the differentiation of the basic rules and thinking and fix idea etc, we get the reverse thinking mind. One day we use the package design which we designed if we show our design is reverse with the fixed image, and keep to design the new require which can satisfy the consumers it can be a valuable strategy. The unique design is not just a persuade elements while consumers buy the products but also can be a brand cognized by the consumers through the visual elements of the package design. Compare with the ordinary package design, the reverse package design is so strong enough that can be a sustainable memory in consumers mind. Through this we can understand the relationship between the reverse thinking elements and the package design. Through the specific analysis we can see the relationship between reverse thinking and package design, also we can know the influence on the consumers' awareness after ordinary package design using reverse thinking elements. Also we can find the results is the same as consumer survey. First, we can know that the package design which use the reverse thinking elements compare with the ordinary package design can give a significant positive effect on the consumers' awareness in creativity, interesting, features, purchase and natural environment. Second, consumers awareness will give a high effect through the package design's basic elements form, color, illustrator and material changes, etc. Differentiation in consumer markets, interest and royalties for the package design effort should be to ensure, Neck of the importance of package design by award resulting in increased sales and favorable perception of such influence is increasing, while Using the package design awards yet backfire on the consumer awareness about the impact of research and study is small, so we expect that much importance.