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한국과 중국 SNS에 나타난 신부웨딩스타일 비교연구

A Comparative Study on Bridal Wedding Styles Appeared in Korean and Chinese SNS

이경희|김윤경|조염
한국의류산업학회 (The Society of Fashion and Textile Industry)|2020.12|한국의류산업학회지 (The Korean Fashion and Textile Research Journal)|제22권 제6호|pp. 739-751

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참고문헌

키워드

image(이미지)hairstyle(헤어스타일)makeup(메이크업)bridal wedding styles(신부 웨딩 스타일)dress(드레스)
주제분류생활과학

초록

This study compares and analyzes bridal wedding styles in Korean and Chinese SNS. For this, 715 photos (362 in Korea and 353 in China) collected on social media (Instagram and Xiaohongshu) were used for analysis. The bridal wedding style was divided by item into wedding dress, makeup, and hairstyle, and detailed characteristics of images and designs were examined through content analysis and statistical analysis. First, in the case of Korea, many wedding dresses showed ball gowns and mermaid silhouettes, white colors, and no details and trimmings. As for the makeup, transparent and natural skin expression, straight eyebrows, and pink and peach lip colors were highlighted; and as for hairstyles, many long hair with half-covered ears appeared. Second, in China, a ball gown, mermaid silhouette, and white color are often seen in wedding dresses, and point colors and use of various details and trimmings are noted. The makeup showed a lot of bright skin expression, brown and black eyebrows, and red and brown lip colors. As for hairstyle, a lot of long hair with completely exposed ears appeared. Third, the comparison of bridal wedding styles between Korea and China indicated that China used relatively more details and trimmings in wedding dresses. As for makeup, Korea has a natural image, and China has a classic image. As for the hairstyle, there were many styles in which Koreans had half the ears covered, and Chinese had no bangs and completely exposed ears.

Abstract

This study compares and analyzes bridal wedding styles in Korean and Chinese SNS. For this, 715 photos (362 in Korea and 353 in China) collected on social media (Instagram and Xiaohongshu) were used for analysis. The bridal wedding style was divided by item into wedding dress, makeup, and hairstyle, and detailed characteristics of images and designs were examined through content analysis and statistical analysis. First, in the case of Korea, many wedding dresses showed ball gowns and mermaid silhouettes, white colors, and no details and trimmings. As for the makeup, transparent and natural skin expression, straight eyebrows, and pink and peach lip colors were highlighted; and as for hairstyles, many long hair with half-covered ears appeared. Second, in China, a ball gown, mermaid silhouette, and white color are often seen in wedding dresses, and point colors and use of various details and trimmings are noted. The makeup showed a lot of bright skin expression, brown and black eyebrows, and red and brown lip colors. As for hairstyle, a lot of long hair with completely exposed ears appeared. Third, the comparison of bridal wedding styles between Korea and China indicated that China used relatively more details and trimmings in wedding dresses. As for makeup, Korea has a natural image, and China has a classic image. As for the hairstyle, there were many styles in which Koreans had half the ears covered, and Chinese had no bangs and completely exposed ears.

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관련 논문AI추천

중·한 F/W 웨딩메이크업 색채와 이미지 트렌드 비교 분석 -2011년∼2013년 웨딩잡지를 중심으로-왕택양, 최은미한국인체미용예술학회 · 한국인체미용예술학회지2015 · 제16권 제3호韓·日 웨딩 헤어스타일의 비교 연구 -2003년∼2011년도를 中心으로-강정임, 도주연한국인체미용예술학회 · 한국인체미용예술학회지2012 · 제13권 제4호예비신부의 업스타일과 웨딩드레스 스타일에 대한 이미지평가 연구성광숙, 신양희한국의류산업학회 · 한국의류산업학회지2008 · 제10권 제4호웨딩헤드드레스, 헤어스타일, 네크라인에 따른 이미지 지각 연구김명기, 이명희복식문화학회 · 복식문화연구2011 · 제19권 제5호한·중 여대생의 결혼관과 웨딩드레스 디자인 선호도반가, 김은하, 박혜령, 이창식대한산업경영학회 · 산업융합연구2020 · 제18권 제2호중국 상해 및 상해 인근도시에 거주하는 20-30대 여성의 웨딩행동 분석김칠순한국의류산업학회 · 한국의류산업학회지2012 · 제14권 제2호

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