자율자동차 수용성 요인분석에 관한 연구 : 구조방정식 모형을 중심으로
A Study on the Acceptance Factor Analysis of Autonomous Vehicles : Focused on the Structural Equation Model
1
조회
0
다운로드
11
인용
0
참고문헌
키워드
초록
본 연구에서는 자율주행자동차의 수용성에 미치는 주요 요인들을 분석하고자 하였다. 본연구에서는 우리나라 정서에 맞는 수용 요인들을 분석하기 위해서 자율주행자동차 수용성에대한 기존 선행 연구들을 분석하였고 PLS-구조방정식 모형을 중심으로 요인분석 연구를 진행하였다. 기존 연구에서는 기술수용모델에 의한 기술적인 안전성 연구에 중점을 두었다면, 본연구는 우리나라 자율주행자동차 수용성에 대하여 새로운 시각으로 안전성 뿐만 아니라 편의성, 경제성, 환경성, 윤리성 요인등을 동시에 종합분석 하였다. 분석결과, 자율주행자동차의 수용성에 미치는 잠재요인은 안전성, 경제성, 편의성, 환경성 순으로 중요도가 분석되었다.
Abstract
In this study, a study was conducted to analyze the factors affecting the acceptability for autonomous vehicles. The previous studies were reviewed to sturdy the acceptance factors and The PLS Structral equation model was used to analyze the acceptance factors. While the existing research focused on technical safety, this study comprehensively analyze safety, convenience, economy, environment, and ethical factors. The PLS model was analyzed to significant the factors that affect the acceptability for autonomous vehicles in the order of safety, economy, convenience and environment.
참고문헌 (18)
- Adell E., "Driver Experience and Acceptance of Driver Support Systems : A Case of Speed Adaptation", Ph. D, pp.2009
- A Study of Public Acceptance ofAutonomous Cars, "Casley S. J.", Worcester Polytechnic Institute, 56~71 (2013)
- Choi J., "Autonomous Driving Service Technology Trend and Control System", Journal of the Instutue of Control, Automation and Systems Engineer, pp.21~35 (2015)
- Fornell C., "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error", Journal of Marketing Research, 18(1), pp.39~50 (1981)
- Gefen D., "A Practical Guide to Factorial Validity Using PLS-Graph : Tutorial and Annotated Example", Communications of the AIS, 16(1), pp.91~109 (2005)
- Hair J. F., "PLS-SEM : Indeed a Silver Bullet", Journal of Marketing Theory and Practice, 19(2), pp.139~152 (2011)
- Jo J., "Key Factors in Adopting Autonomous Vehicles", Master, pp.2017
- Kaan J., "User Acceptance of Autonomous Vehicles : Factors and Implications", Master, pp.2017
- Development of autonomous vehicle safety assessment technology and establishment of actual road evaluation environment, "KAIA", Korea Agency for Infrastructure Technology Advancement, 5~7 (2016)
- Kim C., "A Study on Factors Influencing Intention to Use New Technology", Ph. D, pp.2017
- Basic Research on Ethics and Driver Acceptance of Autonomous Vehicles, "Kim K.", The Korea Transport Institute, 218~221 (2016)
- Characteristics and Policy Trends of Autonomous Vehicle Technology Development, "Lee H.", Convergence Research Policy Center, 3~, pp.vol. 92 (2017)
- 오주택, "PLS 구조방정식을 이용한 자전거사고 요인분석", 한국ITS학회 논문지, 17(4), pp.26~40 (2018), 한국ITS학회[DOI]
- Seo H., "A Study on the Usage Intention of Autonomous Vehicles-Focused on Network Externality and Financial Consideration", Ph. D, pp.2017
- Analysis of Acceptance Factors of Autonomous Vehicles Using PLS-SEM, "Sung K.", Korea National University of Transportation, ~ (2019)
- Venkatesh V., "User Acceptance of Information Technology : Toward a Unified View", MIS Quarterly, 27(3), pp.425~478 (2003)
- 윤철호, "R을 이용한 PLS 구조방정식모형 분석 튜토리얼: 예시 연구모형 및 데이터를 중심으로", 경영정보학연구, 16(3), pp.89~112 (2014), 한국경영정보학회[DOI]
- Zmud S. W., "Consumer Acceptance and Travel Behavior Impacts of Automated Vehicles", pp.15~49 (2016), Texas A&M, Transportation Institute