디지털 트랜스포메이션(DX)시대의 기업가정신

Abstract

Since the COVID-19 pandemic, traditional business processes have been reorganized with the spread of Digital Transformation (DX), in which the form changes in the digital environment, and competition is becoming fiercer along with changes in the business environment. Digitization is fundamentally changing how businesses are formed and run. It's not just a matter of technology, it reflects a shift in how new businesses collaborate, design and deploy new products and services. In this study, through a comparison of the current status of entrepreneurship in Korea and Japan in the era of rapidly changing digital transformation, we will review what the current status of each country is and what the right entrepreneurship in the digital age is. Through this, I would like to suggest a desirable digital entrepreneurship in Korea. Entrepreneurship in Korea seems to be a temporary phenomenon, although several country-specific entrepreneurship indices have risen in the recent COVID-19 situation. Fundamentally, it is characterized by the fact that it has been continuously declining since the 1980s compared to developed countries. The important thing is that entrepreneurship must change according to the times, and if it has not been able to ride the wave of change in a rapidly changing environment, it can only be seen as a retreat. Above all, the biggest reason among the reasons why Korea's entrepreneurship index is low is the social atmosphere that does not understand or tolerate failure. In Japan, the evaluation of entrepreneurship tends to fall internationally due to the influence of the establishment of customs such as seniority system and lifetime employment system. In Japan, it can be said that employment in companies that provide life-long employment is basically the mainstream when choosing a job, and as a result, it is difficult to promote the development of entrepreneurship. An important corollary of new business models in the digital age is changing the sources of corporate value. Compared to companies of the same era, digital companies generally own fewer physical assets and create more value from intangible assets such as human capital, software, and intellectual property. However, in essence, an entity's intangible assets reflect: First, the contributions of employees and founders (human capital) to each other, second, the relationship between customers and suppliers (related capital), and third, all stake holders other than employees, including software and intellectual assets, etc. that is reflecting Systematic education is important to foster digital entrepreneurship through the reflection of corporate values in Korean society, but it is also important to create an environment where there are opportunities to try again even if you fail.