중국 생수시장 분석과 기업진출 확대방안
An analysis of the Chinese bottled water market and strategies for Korean firms
0
조회
0
다운로드
3
인용
0
참고문헌
키워드
초록
Today bottled drinking water constitutes a major segment of the beverage industry and its Korean domestic market, dominated by a few oligopolistic local firms, is being saturated by the ever increasing supply by local production and imports. To cope with this, Korean firms are attempting to expand their market overseas. China is considered one of the most promising foreign markets where Koreans need to increase their presence because China, the third largest consumer of bottled water, is now growing fastest in the world. The purpose of this paper is to formulate basic strategies for Korean firms’ entry into the Chinese bottled water market. I began with giving an overview of the bottled water market of the world and provided the analysis of the Chinese market. Then I evaluated the strengths, weaknesses, opportunities and threats (SWOT) involved in the entry of Korean firms into China and presented strategies for Korean firms.
Abstract
Today bottled drinking water constitutes a major segment of the beverage industry and its Korean domestic market, dominated by a few oligopolistic local firms, is being saturated by the ever increasing supply by local production and imports. To cope with this, Korean firms are attempting to expand their market overseas. China is considered one of the most promising foreign markets where Koreans need to increase their presence because China, the third largest consumer of bottled water, is now growing fastest in the world. The purpose of this paper is to formulate basic strategies for Korean firms’ entry into the Chinese bottled water market. I began with giving an overview of the bottled water market of the world and provided the analysis of the Chinese market. Then I evaluated the strengths, weaknesses, opportunities and threats (SWOT) involved in the entry of Korean firms into China and presented strategies for Korean firms.
참고문헌 (35)
- 2008 年報, "康師傅控股有限公司", 康師傅控股有限公司, ~ (2009)
- 생수 수출입 동향, "관세청", 관세청, ~ (2010)
- 김용준, "중국 주요지역별 소비자의 국가이미지와 지역이미지가 제품평가에 미치는 영향에 관한 실증연구", 국제경영연구, 18(2), pp.41~69 (2007), 한국국제경영학회
- 중국의 주요 권역 농산물 수출여건 및 확대방안, "농수산물유통공사", 농수산물유통공사, ~ (2004)
- 중국 생수시장 심층 조사, "농수산물유통공사", 농수산물유통공사, ~ (2009)
- "대한매일신문, 2010년 2월 23일자", ~ (2010)
- 생수시장 분석 보고서, "삼성경제연구소", 삼성경제연구소, ~ (2008)
- "식품음료신문", ~
- "식품환경신문", ~
- 안종석, "중국 시장에서 국가이미지 효과의 지역별 차이에 관한 연구", 국제경영연구, 18(4), pp.99~130 (2007), 한국국제경영학회
- "연합뉴스, 2007년 5월 30일자", ~ (2007)
- "워터저널", ~
- 이영주, "중국 투자 중소기업의 외국비용 실증연구", 국제경영연구, 19(1), pp.1~28 (2008), 한국국제경영학회
- 이장로, "중국시장에 진출한 한국 다국적기업의 마케팅 지식이전 결정요인에 관한 실증연구", 국제경영연구, 17(3), pp.25~58 (2006), 한국국제경영학회
- 정인식, "Product Strategy of Korean Exporters in China", 국제경영리뷰, 13(3), pp.151~172 (2009), 한국국제경영관리학회
- "조선일보 2009년 12월 31일자", ~ (2009)
- "중앙일보 2010년 1월 28일자", ~ (2010)
- "한겨레신문 2009년 9월 28일자", ~ (2009)
- "한국경제신문 2009년 8월 6일자", ~ (2009)
- "한국샘물협회"[URL]
- 생수 관리 중장기 제도개선 정책방안 연구, "환경부", 환경부, ~ (2005)
- "Beverage Industry", ~
- "Beverage Marketing", ~
- "Beverage World", ~
- "Bottled Water Reporter", ~
- Connell, J., "‘The Taste of Paradise’: Selling Fiji and FIJI Water", Asia Pacific Viewpoint, 47(3) (2006)
- Datamonitor, "Bottled Water in Asia-Pacific: Industry Profile", ~ (2009)
- "Food & Bevereage International (FBI)", ~
- [URL]
- International Trade Canada (ITC), "The Bottled Water Market in China", ~ (2006)
- KORCHAM-China, "중국경제정보", ~
- Porter, M.E., "Competitive Advantage: Creating and Sustaining Superior Performance" (1985), Free Press
- Beijing Packaged Driinking Water Market Investment Report, "ResearchInChina (RIC)", RIC, ~ (2009)
- Wassmer, U., "How to manage alliances better than one at a time", MIT Sloan Management Review, 51(3) (2010)