2008년 베이징올림픽 이후 형성된 중국의 문화지형도 연구

Abstract

The Beijing Olympic Games produced discourse on confidence, development, future and so on while the shock from the Tian’anmen Protests of 1989 on China evoked discourse on frustration, modification, change, etc. The confidence spread in Chinese society after holding the Olympics mass-produced inconvertible affirmation indexes. The Environment-friendly Olympics were the Olympic heritage that the citizens of Beijing set the highest value on. The importance of that was much higher than Human Olympics or Scientific Technology Olympics. The cultural geography of the post Beijing Olympics can get spotlight in three areas. First, the soft power strategy of which China had taken a serious view since 2000s was specified and visualized through the Olympics in Beijing. Especially the traditional culture code was focused at the center. Scholars in China tried to combine various cultural elements on the horizon of the post-Olympic such as Chinese classical culture, the culture after China’s reform and opening, Western culture and globalizational culture of the day. Second, Rising of China code emerged. The result of the Olympics was understood as the fruit of 30-year-long China’s reform and opening, the last stop of 100-year-long humiliating history at the same time, and not only for those, the starting point that opens a new future. Third, Niaochao Generation appeared.