장기불황의 일본경제와 소고쇼샤(總合商社)의 위기대응에 관한 고찰 -1990년대 이후의 미쓰비시상사(三菱商事) 사례를 중심으로-

Abstract

Through this research know that In the early 1990s With a drop in asset value due to the collapse of the bubble phenomenon in the Japanese general trading companies had a big damaged. Mitsubishi firms through The long-term management plan has rearrange the organization and The closed the part of lower profitable and enthusiastic integration has to overcome the crisis. Consequently, rather than other Shosha is relatively competitive firms has intensified. The Mitsubishi has a business model transformation and This has enhanced the competitiveness of customers and investment destination and Raised to improve the corporate value. In many parts of the building has given rise to a strong value chain. It lead to that revenue and profitability while pursuing business performance was good and it has to improve achievement and Improved revenue internal stability As a result, to have substantial business. This study knows that Mitsubishi for a preemptive response to the overcome of crisis and Aggressive behavior. That suggest to South Korea's business structure to improve the present and future direction in situation of As poor and lack of achievement and the loss of presence.