국가 이미지가 제품평가에 미치는 영향 - 동남아시아 3개국과 중국의 비교 -
The Effect of Country Image on Product Evaluation - Comparison of 3 Southeast Asian Countries and China -
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초록
This study investigates the comparison of country images between three Southeast Asian countries, namely Indonesia, Vietnam and Thailand and China, and also identifies the effect of country image on product evaluation. From previous researches and theoretical thought the study hypotheses showing the relationship between country image and product evaluation was established. The study result shows that Indonesia has an image of socio-political stability whereas Thailand has an image of familiarity and China has images of economical development and cultural development. Also, the relationship between country image and product evaluation is statistically significant, while China is stronger in the relationship.
Abstract
This study investigates the comparison of country images between three Southeast Asian countries, namely Indonesia, Vietnam and Thailand and China, and also identifies the effect of country image on product evaluation. From previous researches and theoretical thought the study hypotheses showing the relationship between country image and product evaluation was established. The study result shows that Indonesia has an image of socio-political stability whereas Thailand has an image of familiarity and China has images of economical development and cultural development. Also, the relationship between country image and product evaluation is statistically significant, while China is stronger in the relationship.
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