논문KCI 등재
Psychology and the Choice of an Optimal Travel Path
경제연구소 (Hanyang Economic Research Institute)|2005.05|Journal of Economic Research (JER)|제10권 제1호|pp. 129-143
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참고문헌
주제분류경제학
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Abstract
This paper draws attention to the psychological factors of a traveler and discusses his choice of the optimal travel path from a number of alternative routes. We assume that the psychological cost of a person traveling along a route is a function of the straight-line distance between his present position and destination. Under the `rectangular path hypothesis, we have shown, people prefer to traverse first the relatively larger segment of the path, and in case of the `triangular path they prefer a `step route. We have derived conditions explaining this behavior.
참고문헌 (5)
- Banerjee, "A Simple Model of Herd Behavior Quarterly Journal of Economics 107", pp.797~817 (1992)
- Hirshleifer, "A Theory of Fads and Cultural Change as Informational Cascades Journal of Political Economy 100", pp.992~1026 (1992)
- Simon, "Rationality as Process and as Product of Thought", pp.1~16 (1978)
- "A Law of Comparative Judgement", pp.273~286 (1927)
- A, "The Framing of Decisions and the Psychology of Choice", pp.453~211 458 (1981), Kahneman
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