인터넷 스타현상을 통한 중국 인터넷 문화연구 -네티즌의 논평을 중심으로-
Study on Chinese Internet Culture through Internet Celebrity Phenomenon - focus on netizen's commentary -
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Abstract
The purpose of this study is to research the characteristic of chinese internet culture through internet celebrity phenomenon. By conducting textual content analysis of internet celebrities' personal blog sites, this study will analysis netizen's commentaries relating to internet celebrity and unveil the web meme through the internet celebrity phenomenon. With reference to the type of internet celebrity we selected ‘FuRongJieJie’ and ‘HuGe’ as our research objects. As the results of this study, we found the characteristic of internet celebrity and the reason why internet celebrity gained popularity among netizens. From the netizen' commentaries towards ‘FuRongJieJie’ and ‘HuGe’, we also discovered parody culture and exotic culture as elements of internet celebrities', these cultures challenged the position of main culture but also enriched the content of main culture. In conclusion, Chinese internet culture have the feature of ShanZhai culture which not only parody the main culture but also rise above the core value of main culture.
참고문헌 (24)
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