论上海城市形象的发掘及运用 — 情调都会：一个旅游产业经济事项的跨领域研讨
An Exploring and Using of the Image of City Shanghai — The Metropolis of Sentimental Affection：A Cross-cutting Research of Tourism-economic Matters
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City image, as a concentrated expression of urban cultural environment which attracting tourists has become one of the most crucial factor. Particularly, city image should have the characteristics and hierarchy. It is the personalized summary nature, through which association functions gave. Shanghai can still be explored by its cultural image.Its “charm index” can be further improved, and its image is necessary for further extraction. From the perspective of tourism industry development, this article give demonstration of this interaction of cultural and economic. From the Aesthetic point of view, it attempts to build Shanghai cultural environment image of “Sentimental Affection” in connotation.
Abstract
City image, as a concentrated expression of urban cultural environment which attracting tourists has become one of the most crucial factor. Particularly, city image should have the characteristics and hierarchy. It is the personalized summary nature, through which association functions gave. Shanghai can still be explored by its cultural image.Its “charm index” can be further improved, and its image is necessary for further extraction. From the perspective of tourism industry development, this article give demonstration of this interaction of cultural and economic. From the Aesthetic point of view, it attempts to build Shanghai cultural environment image of “Sentimental Affection” in connotation.
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